Fresh Meat - Southern Asia

  • Southern Asia
  • Revenue in the Fresh Meat market amounts to US$69.08bn in 2024. The market is expected to grow annually by 8.40% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$261bn in 2024).
  • In relation to total population figures, per person revenues of US$36.09 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 12.41bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.7% in 2025.
  • The average volume per person in the Fresh Meat market is expected to amount to 5.5kg in 2024.

Key regions: South Korea, Russia, Canada, Philippines, China

 
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Analyst Opinion

The Fresh Meat market in Southern Asia is experiencing minimal growth due to factors such as increasing competition, changing consumer preferences, and supply chain disruptions. Despite the convenience offered by online meat services, traditional markets remain dominant in the region. Additionally, health concerns and religious dietary restrictions may also impact the growth of specific sub-markets.

Customer preferences:
There has been a noticeable rise in demand for organic and locally sourced fresh meat in Southern Asia, as consumers are becoming more health-conscious and environmentally aware. Additionally, there has been a shift towards alternative protein sources, such as plant-based meat options, as more consumers are adopting vegetarian or vegan diets. This trend is also influenced by cultural and religious practices in the region, where the consumption of certain types of meat is restricted. Furthermore, the convenience of online meat delivery services has also contributed to the growth of the fresh meat market in this region.

Trends in the market:
In Southern Asia, the Fresh Meat Market of the Meat Market within The Food market is experiencing a rise in demand for halal meat, as the Muslim population in the region continues to grow. This trend is leading to an increase in investments in halal meat production and distribution. In addition, there is a growing preference for locally sourced and organic meat, as consumers become more conscious about the environmental and health impacts of meat consumption. These trends are expected to continue, driven by changing consumer preferences and increasing awareness about sustainability and ethical sourcing. This presents opportunities for industry stakeholders to tap into these emerging markets and cater to the evolving needs of consumers. However, it also poses challenges for companies to adapt their production processes and supply chains to meet these demands. As such, companies in the Fresh Meat Market must stay abreast of these trends and make strategic decisions to remain competitive in the ever-changing market landscape.

Local special circumstances:
In Southern Asia, the Fresh Meat Market is heavily influenced by cultural and religious practices. For example, in India, the consumption of beef is prohibited due to Hindu beliefs, leading to a higher demand for alternative meats such as chicken and mutton. Additionally, halal certification is essential in countries like Pakistan and Indonesia, creating a unique market segment for halal meat products. These cultural and religious factors greatly impact the product offerings and pricing strategies in the Fresh Meat Market, making it distinct from other markets in The Food market.

Underlying macroeconomic factors:
The Fresh Meat Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors in Southern Asia. The region's economic growth, consumer spending power, and government policies play a crucial role in shaping the market's performance. Moreover, global economic trends, such as trade policies and currency fluctuations, also impact the import and export of meat products in the region. Additionally, the fluctuating prices of raw materials and labor costs can affect the overall supply and demand of fresh meat. Furthermore, the growing population and increasing urbanization in Southern Asia have led to a rise in demand for protein-rich foods, driving the growth of the Fresh Meat Market. However, challenges such as inadequate infrastructure, limited access to technology, and regulatory hurdles can hinder market growth in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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