Bread - Southern Asia

Southern Asia

Highlights

Revenue in the Bread market amounts to US$76.86bn in 2024. The market is expected to grow annually by 7.89% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$40.12 are generated in 2024.
In the Bread market, volume is expected to amount to 70.98bn kg by 2029. The Bread market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Bread market is expected to amount to 31.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread Market in Southern Asia is experiencing subdued growth due to factors such as increased competition from alternative breakfast options and changing consumer preferences. Despite this, the market is still expected to see a steady growth rate, driven by rising health consciousness and the convenience of online bread purchasing options.

Customer preferences: As consumers in Southern Asia become more health-conscious, there has been a noticeable trend towards plant-based and gluten-free options in the Bread Market of the Bread & Cereal Products Market. This shift is fueled by a growing awareness of dietary restrictions and a desire for more nutritious and sustainable food choices. Additionally, there has been a rise in demand for artisanal and locally-sourced bread, as consumers prioritize supporting small businesses and reducing their carbon footprint.

Trends in the market: In Southern Asia, the Bread Market of the Bread & Cereal Products Market is experiencing a shift towards healthier options, such as whole grain and gluten-free breads. This trend is driven by increasing health consciousness and a rising demand for dietary restrictions. Additionally, there is a growing popularity of artisanal and specialty breads, as consumers seek unique and premium options. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and innovate to meet the evolving market demands.

Local special circumstances: In Southern Asia, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's diverse cultural and religious factors. For example, in India, bread made with whole wheat flour is preferred over white bread due to the country's strong vegetarianism culture. In Pakistan, bread is a staple food and is often paired with traditional dishes. Additionally, government regulations on food imports and exports also play a role in shaping the bread market in this region. These factors contribute to the unique market dynamics of the Bread Market in Southern Asia, setting it apart from other regions.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors in Southern Asia. The region's economic growth, government policies, and consumer spending habits all play a significant role in shaping the market's performance. Countries with stable economic conditions, supportive fiscal policies, and a growing middle class are likely to experience higher demand for bread and cereal products. Additionally, changing dietary preferences, rising health consciousness, and increasing urbanization are also contributing to the market's growth in Southern Asia. On the other hand, economic instability, high inflation rates, and poor infrastructure can hinder market growth in the region. Overall, the Bread Market in Southern Asia is expected to continue its upward trajectory due to favorable macroeconomic conditions and changing consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.