Other Cereal Products - Southern Asia

Revenue in the Other Cereal Products market amounts to US$13.04bn in 2024. The market is expected to grow annually by 7.49% (CAGR 2024-2029).
In global comparison, most revenue is generated Egypt (US$15bn in 2024).
In relation to total population figures, per person revenues of US$6.81 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 7.97bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Other Cereal Products market is expected to amount to 3.6kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Flour
Semolina
Couscous
Bulgur

Bread and cakes
Pasta
Rice
Breakfast Products
Cookies and crackers
Out-of-home consumption

The Other Cereal Products market in the Bread & Cereal Products market of The Food market in Southern Asia has shown minimal growth, with factors such as changing consumer preferences and fluctuating raw material costs impacting its growth rate. Despite this, increasing demand for healthier cereal options and growing population in the region are expected to drive future growth.

Customer preferences: The Other Cereal Products Market in Southern Asia is witnessing a growing demand for healthier and more diverse breakfast options, with consumers increasingly seeking out products made with alternative grains such as quinoa and amaranth. This trend is driven by a growing health consciousness among consumers, as well as an increased interest in international cuisine and flavors. Additionally, the rise of vegetarian and vegan diets in the region is also contributing to the demand for plant-based cereal products.

Trends in the market: In Southern Asia, the Other Cereal Products Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more diverse cereal options. This trend is driven by an increasing awareness of the importance of a balanced diet and the benefits of incorporating a variety of grains into one's meals. This has led to a rise in the production of alternative cereal products such as quinoa, buckwheat, and amaranth. As a result, industry stakeholders are investing in research and development to further expand the range of options available to consumers. This trend is expected to continue in the coming years, with potential implications for the overall growth and competitiveness of the market.

Local special circumstances: In South Korea, the Other Cereal Products Market is heavily influenced by the country's strong focus on health and wellness. The demand for organic and gluten-free options has led to the rise of local brands offering unique and traditional cereal products. Additionally, strict regulations on food labeling and safety have created a competitive market, with consumers preferring locally sourced and natural ingredients. This emphasis on health and quality sets the Southern Asian market apart from others, driving the demand for Other Cereal Products in the region.

Underlying macroeconomic factors: The Other Cereal Products Market within the Bread & Cereal Products Market in Southern Asia is influenced by macroeconomic factors such as population growth, rising disposable incomes, and changing consumer preferences. As economies in this region continue to grow and evolve, consumers are increasingly seeking convenient and affordable food options, leading to a higher demand for Other Cereal Products. Moreover, increasing investments in the agriculture sector and government initiatives to improve food security are also contributing to the growth of this market. Additionally, the rise in health consciousness and demand for healthier food options is driving the demand for nutritious Other Cereal Products, further fueling market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.