Snack Food - Southern Asia | Statista Market Forecast

Revenue in the Snack Food market amounts to US$22.42bn in 2024. The market is expected to grow annually by 8.38% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$11.70 are generated in 2024.
In the Snack Food market, volume is expected to amount to 5.79bn kg by 2029. The Snack Food market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 2.5kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Southern Asia is experiencing subdued growth due to various factors such as changing consumer preferences, increasing health consciousness, and rising competition. The Confectionery & Snacks Market, including sub-markets like Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers, is being impacted by the convenience of online shopping and the availability of healthier snack options. This has led to a slower growth rate in the overall market.

Customer preferences: In Southern Asia, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a growing demand for healthy and natural snack options. This trend is driven by the increasing health consciousness among consumers, as well as the rise of vegan and plant-based diets in the region. Snack companies are responding to this shift by introducing more nutritious and ethically-sourced products, catering to the changing preferences of the diverse and health-conscious population.

Trends in the market: In Southern Asia, the Snack Food Market of the Confectionery & Snacks Market within The Food market is witnessing a surge in demand for healthier snack options. This trend is driven by the increasing awareness of the importance of a balanced diet and the rise of health-conscious consumers. As a result, companies are developing and promoting products with healthier ingredients, such as organic and plant-based snacks. This trend is expected to continue, with a focus on innovation and variety in healthier snack options. Industry stakeholders should capitalize on this trend by investing in research and development to meet the changing consumer demands and stay competitive in the market.

Local special circumstances: In Southern Asia, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the unique cultural preferences and dietary habits of the local population. For example, in India, where vegetarianism is widely practiced, there is a high demand for vegetarian snack options. Additionally, the region's diverse climate and topography also play a significant role in shaping the types of snacks popular in different areas. For instance, in tropical regions, there is a higher demand for chilled and frozen snacks, while in colder regions, warm and spicy snacks are more popular. These factors contribute to the dynamic and diverse nature of the Snack Food Market in Southern Asia.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors in Southern Asia. The region's economic health, fiscal policies, and global economic trends all impact the market's performance. Countries with strong economic growth and stable fiscal policies are experiencing higher demand for snack foods, as consumers have more disposable income. Additionally, the increasing urbanization and changing lifestyles in the region are driving the demand for convenient and affordable snack options. However, challenges such as rising inflation and currency devaluation in some countries can hinder market growth. Overall, the Snack Food Market in Southern Asia is expected to continue growing due to favorable macroeconomic conditions and changing consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.