Processed & Frozen Vegetables - Pakistan

Revenue in the Processed & Frozen Vegetables market amounts to US$3.02bn in 2024. The market is expected to grow annually by 7.58% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$58bn in 2024).
In relation to total population figures, per person revenues of US$12.30 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 2.57bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 9.6kg in 2024.

Definition:

The Processed and Frozen Vegetables market covers products made from edible plants (whole or part of) that have been canned, frozen, dehydrated, and pickled.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Processed vegetables, such as pickled, canned, dried or dehydrated vegetables
Frozen vegetables
Other type of preserved vegetables
Sauerkraut, Kimchi
Vegetable blends, vegetable purees, artichoke hearts

Fresh vegetables
Vegetable-based ready-to-eat meals
Vegetable powder/flour
Vegetable-based instant meals
Vegetable broths
Out-of-home consumption

The Processed & Frozen Vegetables Market in Pakistan has shown minimal growth due to factors such as low awareness and traditional eating habits. Despite this, the convenience of frozen vegetables and increasing health consciousness may drive future growth.

Customer preferences: As more consumers in Pakistan adopt busy lifestyles, demand for convenience and time-saving food options is on the rise. This has led to a growth in the processed and frozen vegetables market, as these products provide a quick and easy solution for meal preparation. Additionally, with the increasing focus on health and wellness, there is a growing trend towards consuming more vegetables, making frozen and processed options a popular choice for those looking to incorporate more plant-based foods into their diets.

Trends in the market: In Pakistan, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is witnessing a shift towards healthier and more convenient options. This trend is being driven by the increasing awareness of the benefits of frozen and processed vegetables, such as longer shelf life and ease of preparation. This has led to a rise in the demand for frozen vegetables in both urban and rural areas. Additionally, with the rise of e-commerce and online grocery delivery services, more consumers are opting for frozen and processed vegetables for their convenience and time-saving benefits. This trend is expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into this growing market.

Local special circumstances: In Pakistan, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the country's geographical location and diverse cultural influences. The market is also subject to strict regulations, such as halal certification requirements, which can impact product availability and pricing. Additionally, the market is shaped by the country's economy, with a growing middle class driving demand for convenient and affordable frozen vegetable options. This unique combination of factors creates a dynamic and evolving market for processed and frozen vegetables in Pakistan.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market in Pakistan is influenced by several macroeconomic factors. The overall economic health of the country, including national GDP, inflation rates, and employment levels, can impact consumer spending on processed and frozen vegetables. Additionally, global economic trends, such as trade policies and international market demand, can affect the availability and pricing of processed and frozen vegetables in Pakistan. Fiscal policies, such as import/export regulations and subsidies, can also influence the competitiveness of the market. Moreover, investments in agricultural infrastructure and technological advancements can improve the production and distribution of processed and frozen vegetables, leading to market growth. Finally, factors such as changing dietary preferences and demographic shifts, such as an aging population, can also impact the demand for processed and frozen vegetables in Pakistan's market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.