Vegetables - Madagascar

Madagascar

Highlights

Revenue in the Vegetables market amounts to US$870.80m in 2024. The market is expected to grow annually by 8.61% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$28.04 are generated in 2024.
In the Vegetables market, volume is expected to amount to 610.10m kg by 2029. The Vegetables market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 17.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Madagascar is experiencing subdued growth, influenced by factors such as fluctuating agricultural practices, limited access to modern preservation techniques, and varying consumer preferences for fresh versus processed options.

Customer preferences: Consumers in Madagascar's Vegetables Market are increasingly gravitating towards organic and locally sourced produce, influenced by a growing awareness of health and sustainability. This shift is particularly pronounced among younger demographics, who prioritize fresh and natural ingredients in their diets. Additionally, urbanization is driving demand for convenience, with busy professionals seeking pre-packaged vegetable options. Cultural trends also show a resurgence in traditional cooking methods, fostering interest in heritage vegetables that reflect regional culinary practices.

Trends in the market: In Madagascar, the Vegetables Market is experiencing a notable shift towards organic farming and the sourcing of local produce, reflecting a broader global trend towards health and sustainability. This movement is particularly strong among younger consumers, who are increasingly prioritizing fresh, natural ingredients in their meals. Furthermore, urbanization is accelerating demand for convenience, leading to a rise in pre-packaged vegetable products tailored for busy lifestyles. Traditional cooking methods are also making a comeback, elevating interest in heritage vegetables that celebrate regional culinary traditions. This convergence of trends presents significant opportunities and challenges for industry stakeholders, influencing supply chains, marketing strategies, and product development.

Local special circumstances: In Madagascar, the Vegetables Market is shaped by its rich biodiversity and unique ecosystems, which provide a variety of indigenous vegetables that are integral to local cuisine. Cultural practices, such as the use of traditional farming methods and community-based agriculture, promote sustainable practices and preserve heritage crops. Additionally, regulatory frameworks aimed at promoting organic farming are gaining traction, encouraging farmers to adopt eco-friendly practices. These local factors create a distinct market dynamic, fostering a growing demand for diverse, locally sourced vegetables while highlighting the importance of sustainability and cultural heritage.

Underlying macroeconomic factors: The Vegetables Market in Madagascar is significantly influenced by macroeconomic factors such as agricultural policies, trade dynamics, and overall economic stability. Global trends, such as increasing demand for organic produce and sustainable farming practices, align with Madagascar's unique biodiversity, creating export opportunities. National economic health, reflected in GDP growth and investment in agricultural infrastructure, supports local farming initiatives. Additionally, fiscal policies that promote agribusiness and improve market access empower smallholder farmers. These factors collectively enhance market performance, fostering resilience and growth within the vegetable sector amidst global economic fluctuations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.