Fresh Meat - Madagascar

Madagascar

Highlights

Revenue in the Fresh Meat market amounts to US$1.03bn in 2024. The market is expected to grow annually by 9.62% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$33.33 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 151.40m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 4.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Madagascar has seen modest growth in recent years, attributed to factors such as increasing health consciousness, growing demand for online services, and the availability of various meat options. However, subdued growth could also be influenced by factors such as limited access to technology and infrastructure, as well as cultural traditions and preferences for certain types of meat. This market is expected to continue growing, but at a slower pace compared to other countries due to these factors.

Customer preferences: Consumers in the Fresh Meat Market within the Meat Market of The Food market are increasingly prioritizing the sourcing and production methods of their meat. There is a growing demand for organic, grass-fed, and locally sourced meat products, driven by concerns over animal welfare and sustainability. Additionally, there is a trend towards alternative protein sources, such as plant-based meat substitutes, as consumers become more health-conscious and environmentally aware. This shift towards conscious consumption is also influenced by the cultural values of community and connection to the land in Madagascar.

Trends in the market: In Madagascar, the Fresh Meat Market is seeing a shift towards more sustainable and ethical meat production, with consumers demanding transparency and traceability. This trend is expected to continue, driven by increasing awareness and concerns about food safety and animal welfare. In the global Fresh Meat Market, there is a growing demand for plant-based alternatives, driven by health and environmental concerns. This presents opportunities for industry stakeholders to diversify their offerings and cater to a wider range of dietary preferences. Additionally, advancements in technology and logistics are enabling the Fresh Meat Market to expand globally, with online sales and home delivery services gaining popularity. These trends are expected to shape the future of the Fresh Meat Market, with potential implications for traditional meat producers and retailers.

Local special circumstances: In Madagascar, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's unique cultural and geographical factors. Due to the high poverty rates and limited infrastructure, traditional markets still dominate the meat trade. However, with the government's efforts to improve food safety and hygiene standards, modern supermarkets are gaining popularity. Additionally, the cultural preference for fresh meat and the lack of refrigeration facilities pose significant challenges for imported frozen meat products. These factors shape the dynamics of the Fresh Meat Market in Madagascar, setting it apart from other markets.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Madagascar is impacted by various macroeconomic factors. The country's overall economic health and stability, as well as global economic trends, play a significant role in shaping the market. Government policies, such as tax regulations and trade agreements, also influence the market's performance. Additionally, consumer spending power and inflation rates can impact the demand and prices of fresh meat products. Furthermore, the country's agricultural sector, which supplies raw materials for the meat market, is affected by weather conditions, natural disasters, and government support. All these factors combined contribute to the market's growth and profitability in Madagascar.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.