Pasta - Madagascar

Madagascar

Highlights

Revenue in the Pasta market amounts to US$67.73m in 2024. The market is expected to grow annually by 6.30% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$2.18 are generated in 2024.
In the Pasta market, volume is expected to amount to 50.95m kg by 2029. The Pasta market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 1.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Madagascar has seen minimal growth due to factors such as limited consumer awareness and lack of convenience in online services. Despite this, the Bread & Cereal Products Market within The Food market is experiencing steady growth.

Customer preferences: Consumers in Madagascar are showing a growing preference for pasta dishes as they become more exposed to Western cuisine and lifestyles. This trend is driven by the younger generation, who are more open to trying new foods and experimenting with different flavors. Additionally, the rising health consciousness among consumers is leading to a demand for healthier and more nutritious pasta options, such as whole wheat or gluten-free pasta. This trend is also influenced by the increasing number of health-conscious expats and tourists in the country. Furthermore, the growing popularity of plant-based diets is driving the demand for pasta made from alternative ingredients such as chickpeas, lentils, and quinoa.

Trends in the market: In Madagascar, the Pasta Market of the Bread & Cereal Products Market within The Food market is seeing a shift towards healthier and more diverse options. This trend is driven by increasing health consciousness among consumers and a growing demand for gluten-free and organic pasta products. As a result, manufacturers are incorporating alternative grains and plant-based ingredients into their offerings. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need to adapt to changing consumer preferences.

Local special circumstances: In Madagascar, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the country's unique cultural and geographical factors. The traditional Malagasy diet, which includes a variety of starchy foods, makes pasta a popular choice among consumers. The market is also affected by the country's strict regulations on imports, which limits the variety of pasta products available. Additionally, Madagascar's growing tourism industry has led to an increased demand for high-quality, locally-sourced pasta products, creating a niche market for artisanal and organic options.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Madagascar is also affected by macroeconomic factors such as the country's economic growth, government policies, and consumer purchasing power. As Madagascar's economy continues to grow and stabilize, there is a growing demand for convenience foods, including pasta, among the population. Additionally, government initiatives to promote agriculture and increase domestic production of wheat, a key ingredient in pasta, are expected to positively impact market growth. However, challenges such as high import costs and price fluctuations of raw materials may hinder market growth. Overall, the economic trends and policies in Madagascar are expected to play a significant role in shaping the performance of the Pasta Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.