Fresh Vegetables - Madagascar

Madagascar

Highlights

Revenue in the Fresh Vegetables market amounts to US$832.10m in 2024. The market is expected to grow annually by 8.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$26.79 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 581.10m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 16.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Madagascar has been witnessing subdued growth, influenced by factors like limited infrastructure, fluctuating weather conditions, and varying consumer preferences, which hinder the expansion of various vegetable categories within the sector.

Customer preferences: Consumers in Madagascar are increasingly prioritizing sustainable and organic produce, reflecting a growing awareness of health and environmental impacts. This trend is particularly notable among younger demographics who are more inclined to support local farmers and eco-friendly practices. Additionally, urbanization is shifting preferences towards convenience, with a rise in demand for pre-packaged and ready-to-cook vegetable options. Cultural emphasis on fresh, home-cooked meals continues to influence purchasing decisions, fostering a market for diverse and locally sourced vegetables.

Trends in the market: In Madagascar, the Fresh Vegetables Market is experiencing a surge in demand for organic and sustainably sourced produce, driven by a heightened consumer awareness of health and environmental issues. This trend is particularly pronounced among younger consumers who prioritize supporting local farmers and eco-friendly practices. Concurrently, urbanization is reshaping preferences, leading to increased interest in pre-packaged and ready-to-cook vegetable options for convenience. As the cultural emphasis on fresh, home-cooked meals persists, industry stakeholders are encouraged to adapt their offerings to align with these evolving consumer behaviors, fostering a more sustainable and responsive market.

Local special circumstances: In Madagascar, the Fresh Vegetables Market is shaped by its unique geographical features, including diverse climates that allow for a wide variety of crops. This biodiversity, combined with traditional agricultural practices, fosters a strong local food culture that values freshness and seasonal produce. Additionally, cultural customs emphasize communal meals, further driving demand for fresh vegetables. Regulatory support for organic farming is emerging, encouraging sustainable practices among farmers. These local factors collectively influence market dynamics, promoting a vibrant and responsive fresh produce sector that aligns with consumer preferences.

Underlying macroeconomic factors: The Fresh Vegetables Market in Madagascar is significantly influenced by overarching macroeconomic factors such as national economic health, global market trends, and fiscal policies. The country's economic growth, driven by agriculture and tourism, enhances disposable income and boosts consumer spending on fresh produce. Additionally, fluctuations in global commodity prices can impact local production costs and pricing strategies. Supportive government policies aimed at promoting agricultural sustainability and enhancing food security further contribute to market stability. Moreover, increasing global demand for organic products presents opportunities for local farmers to access new markets, thereby optimizing their profitability and market reach.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.