Baby Milk & Infant Formula - Madagascar

Madagascar

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$20.47m in 2024. The market is expected to grow annually by 4.20% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.66 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 1.48m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Madagascar is experiencing a negligible growth rate, impacted by various factors such as limited access to resources, low consumer purchasing power, and lack of awareness about the benefits of infant formula. Despite these challenges, the market is expected to see slow but steady growth due to increasing urbanization and changing lifestyles.

Customer preferences: There has been a noticeable trend in Madagascar towards organic and locally-sourced baby milk and infant formula, in response to growing concerns over the safety and sustainability of imported products. Additionally, there is a shift towards plant-based alternatives, as more parents are opting for non-dairy options due to environmental and ethical considerations. This reflects a larger trend towards natural and eco-friendly products in the country's overall food market.

Trends in the market: In Madagascar, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a growing demand for organic and natural products. This trend is driven by an increasing awareness of the potential health risks associated with conventional baby food products. As a result, manufacturers are investing in developing and promoting organic and natural options, which are perceived as safer and healthier by parents. This trend is expected to continue in the coming years, with implications for industry stakeholders such as retailers, suppliers, and consumers. Retailers will need to stock a wider range of organic and natural products to meet consumer demand, while suppliers will need to adapt their production processes to meet the requirements for organic certification. Consumers, on the other hand, will have a wider selection of products to choose from, but may also face higher prices for these premium options. Overall, this trend towards organic and natural baby food products in Madagascar reflects a growing emphasis on health and wellness among consumers, and presents opportunities for industry players to capitalize on this trend.

Local special circumstances: In Madagascar, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's unique geographical and cultural factors. With limited access to clean water, the demand for safe and convenient infant formula is high. Additionally, traditional customs and beliefs surrounding infant feeding practices have also shaped the market dynamics. The government's strict regulations on infant formula advertising and promotion also play a significant role in shaping the market landscape.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, government policies, and fiscal indicators. Countries with strong economic growth and stable political environments are experiencing higher demand for baby milk and infant formula products. Additionally, rising incomes, changing lifestyles, and increasing awareness of the benefits of breastfeeding alternatives are also driving market growth. However, economic challenges such as inflation, currency fluctuations, and trade policies can impact market performance and hinder the growth of the market in certain regions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.