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Baby Cereals & Other Dried Baby Food - Madagascar

Madagascar
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$5.84m in 2024. The market is expected to grow annually by 9.60% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$0.19 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 933.00k kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 5.6% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.0kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Madagascar is experiencing minimal growth due to factors such as low consumer awareness and limited availability of online services in the region. However, with increasing health consciousness and adoption of digital technologies, the market is expected to see significant growth in the near future.

Customer preferences:
As parents become more health-conscious, there is a growing demand for organic and all-natural baby food options within the Baby Cereals & Other Dried Baby Food Market. This trend is fueled by concerns about the potential health risks of preservatives and additives in traditional baby food. Additionally, with the rise of social media and influencer culture, there is a growing emphasis on visually appealing and Instagram-worthy baby food options, driving the popularity of aesthetically pleasing products in this market.

Trends in the market:
In Madagascar, there is a growing trend towards organic and natural baby food products, as more parents become aware of the potential health benefits for their children. This trend is expected to continue as consumers become more health-conscious and demand for organic and natural products increases. Additionally, there is a shift towards convenience and portability, with an increasing number of on-the-go baby food options being introduced. These trends have significant implications for industry stakeholders, as they will need to adapt their product offerings and marketing strategies to meet the evolving demands of consumers. Furthermore, as the global baby food market is projected to experience steady growth, companies operating in the Baby Cereals & Other Dried Baby Food Market will need to continue innovating and differentiating their products to stay competitive.

Local special circumstances:
In Madagascar, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the country's unique cultural traditions. Local homemade baby food, made from locally sourced ingredients, remains popular among families in rural areas. However, urban areas are seeing a rise in demand for imported baby food products, driven by the growing middle class and their changing dietary preferences. Additionally, the country's strict regulations on food safety and labeling have created challenges for international brands looking to enter the market.

Underlying macroeconomic factors:
The growth of the Baby Cereals & Other Dried Baby Food Market within the Baby Food Market is also influenced by macroeconomic factors such as changes in consumer spending habits, economic growth, and government policies promoting healthy eating for infants. Countries with strong economic growth and rising disposable incomes are experiencing increased demand for premium baby food products, including cereals and other dried options. Furthermore, governments implementing policies to improve infant health and nutrition are also driving market growth. On the other hand, economic instability and declining birth rates in some regions may hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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