Butter - Madagascar | Statista Market Forecast

Revenue in the Butter market amounts to US$2.07m in 2024. The market is expected to grow annually by 12.31% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$0.07 are generated in 2024.
In the Butter market, volume is expected to amount to 183.20k kg by 2029. The Butter market is expected to show a volume growth of 6.3% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.00kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Madagascar is witnessing minimal growth, influenced by factors such as limited consumer awareness, fluctuating dairy prices, and competition from alternative fat sources, which hinder its expansion potential.

Customer preferences: In Madagascar, consumer preferences within the Butter Market are gradually shifting towards healthier and more sustainable options, driven by an increasing awareness of nutrition and wellness. Younger demographics are embracing plant-based alternatives and organic products, reflecting a broader global trend towards health consciousness. Additionally, the rise of urbanization is influencing lifestyle choices, prompting a demand for convenience and ready-to-use products. This evolution in preferences highlights a growing openness to diverse fat sources, challenging traditional butter consumption patterns.

Trends in the market: In Madagascar, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards health-oriented products, with consumers increasingly favoring organic and plant-based alternatives. This trend is particularly pronounced among younger populations, who prioritize wellness and sustainability. As urbanization accelerates, there is a rising demand for convenient, ready-to-use butter substitutes. These evolving preferences not only challenge traditional butter consumption but also create opportunities for industry stakeholders to innovate and diversify their product offerings to meet this growing market demand.

Local special circumstances: In Madagascar, the Butter Market within the Oils & Fats sector is shaped by unique local factors, such as the island's rich biodiversity and traditional culinary practices. The use of locally sourced ingredients, like coconut and cashew, influences consumer preferences for artisanal and culturally relevant butter alternatives. Additionally, regulatory support for organic farming promotes the growth of health-oriented products. Moreover, Madagascar's vibrant community-centered lifestyle encourages a demand for sustainable products, driving innovation and diversification among food producers.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Madagascar is significantly influenced by macroeconomic factors such as global commodity prices, trade policies, and the national economy's overall health. Fluctuations in the prices of key inputs, like palm oil and dairy products, can directly affect local butter production costs and pricing strategies. Additionally, Madagascar's economic stability, characterized by its GDP growth and investment climate, plays a crucial role in consumer purchasing power. Fiscal policies promoting agricultural development and exports can enhance market performance, while global trends towards health and sustainability heighten the demand for organic and locally sourced butter alternatives, aligning with evolving consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.