Processed Meat - Madagascar | Statista Market Forecast

Revenue in the Processed Meat market amounts to US$321.00m in 2024. The market is expected to grow annually by 5.82% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$10.34 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 73.22m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.1% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 2.4kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Processed Meat market in Madagascar is seeing minimal growth due to factors such as low consumer awareness, limited access to digital technologies, and reliance on traditional meat products. This is reflected in the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products. Lack of investment and government regulations also impact the market's growth rate.

Customer preferences: Consumers in Madagascar are increasingly turning towards healthier and more sustainable food options, leading to a rise in demand for plant-based processed meats. This trend is driven by cultural preferences for plant-based diets and concerns over the environmental impacts of meat production. Additionally, the growing health and wellness movement in the country is also influencing consumers to opt for processed meats made from natural and organic ingredients.

Trends in the market: In Madagascar, the Processed Meat Market is experiencing a surge in demand for plant-based meat alternatives, as consumers become more health-conscious and environmentally aware. Additionally, there is a growing trend of artisanal and locally sourced meats, as consumers seek out more sustainable and ethical options. These trends are significant as they reflect changing consumer preferences and have the potential to impact traditional meat producers. Industry stakeholders should take note and adapt their offerings to cater to these emerging trends.

Local special circumstances: In Madagascar, the Processed Meat Market of the Meat Market within The Food market is influenced by the country's unique geographical and cultural factors. Due to the island's isolation, local methods of food preservation, such as smoking and curing, have been developed and are still widely used. Additionally, the Malagasy population's preference for meat, particularly beef, over other protein sources has driven the demand for processed meat products. The country's regulatory environment also plays a role, with strict import regulations limiting the competition from foreign brands.

Underlying macroeconomic factors: The processed meat market within the meat market of The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The availability of raw materials, consumer purchasing power, and government regulations all play a crucial role in shaping the market. For instance, countries with stable economic growth and strong consumer spending power are likely to experience higher demand for processed meat products. On the other hand, countries with strict regulations on food safety and health may face challenges in the production and distribution of processed meat. Moreover, with the increasing focus on health and wellness, the demand for healthier and natural meat alternatives is also impacting the processed meat market. These factors, along with the growing population and changing dietary patterns, are expected to shape the market in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.