Non-Alcoholic Drinks - Madagascar

The Non-Alcoholic Drinks market in Madagascar is experiencing steady growth due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Madagascar are shifting towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This preference for healthier options is driving the growth of non-alcoholic drinks such as herbal teas, fruit juices, and flavored water. In addition to health considerations, convenience is also an important factor for customers in Madagascar. With an increasing number of people leading busy lifestyles, there is a growing demand for ready-to-drink beverages that can be consumed on the go. This has led to the popularity of packaged drinks such as bottled water, canned juices, and energy drinks. Trends in the Non-Alcoholic Drinks market in Madagascar are also influenced by global and regional market trends. For example, the growing popularity of functional beverages, such as sports drinks and energy drinks, is mirrored in Madagascar. These beverages are marketed as providing additional health benefits or boosting energy levels, which appeals to consumers who lead active lifestyles or need a pick-me-up during the day. Local special circumstances in Madagascar also contribute to the development of the Non-Alcoholic Drinks market. The country's warm climate and tropical environment make it an ideal market for refreshing and thirst-quenching beverages. This has led to the popularity of drinks such as coconut water, iced tea, and fruit smoothies, which are particularly appealing to consumers looking for a refreshing drink to cool down in the hot weather. Underlying macroeconomic factors also play a role in the growth of the Non-Alcoholic Drinks market in Madagascar. The country's improving economy and rising disposable incomes have resulted in increased consumer spending power. As a result, consumers are more willing to spend on non-essential items such as beverages, leading to a higher demand for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Madagascar is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier options, convenience, and the popularity of functional beverages are driving the demand for non-alcoholic drinks in the country. Additionally, the warm climate and rising disposable incomes contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.