Baby Food - Madagascar | Statista Market Forecast

Revenue in the Baby Food market amounts to US$32.14m in 2024. The market is expected to grow annually by 5.26% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$1.03 are generated in 2024.
In the Baby Food market, volume is expected to amount to 2.95m kg by 2029. The Baby Food market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Madagascar is experiencing slow growth due to factors such as low purchasing power, limited access to quality products, and cultural preferences for homemade baby food. Despite this, the market is expected to see a rise in demand for convenient and nutritious options as urbanization and working mothers increase. Sub-markets such as Baby Milk & Infant Formula and Prepared Baby Food may see higher growth rates due to their convenience and perceived health benefits.

Customer preferences: As consumer awareness of the importance of nutrition and health continues to grow in Madagascar, the demand for organic and natural baby food options is on the rise. With the country's diverse cultural influences and traditional emphasis on natural and locally-sourced ingredients, there is a growing preference for baby food products that cater to these preferences. Additionally, the increasing number of working parents in Madagascar has led to a demand for convenient and nutritious baby food options, driving the growth of the baby food market in the country.

Trends in the market: In Madagascar, the Baby Food market is experiencing a shift towards organic and natural products, driven by increasing health and environmental concerns. This trend is expected to continue, with a focus on locally sourced ingredients and sustainable packaging. In the global market, there is a growing demand for plant-based and allergen-free options, as well as innovative packaging solutions. This shift towards healthier and more environmentally friendly options presents opportunities for industry stakeholders to differentiate their products and cater to changing consumer preferences.

Local special circumstances: In Madagascar, the Baby Food market is heavily influenced by traditional cultural practices and beliefs surrounding infant nutrition. Breastfeeding is highly encouraged, leading to a slower adoption of commercial baby food products. Additionally, the country's limited infrastructure and remote locations make it challenging for companies to distribute their products effectively. This has resulted in a fragmented market, with local brands dominating sales. Government regulations also require all imported baby food products to undergo strict quality checks, further limiting the availability of foreign brands.

Underlying macroeconomic factors: The growth of the Baby Food Market within The Food market is also influenced by macroeconomic factors such as consumer purchasing power, government policies on infant nutrition, and economic stability in Madagascar. Countries with strong economic growth and supportive policies for infant health and nutrition are experiencing higher demand for baby food products. Additionally, the increasing population and rising income levels in Madagascar are contributing to the growth of the Baby Food Market. This trend is expected to continue as the country's economy improves and more families have access to disposable income.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.