Pet Food - Madagascar | Statista Market Forecast

Revenue in the Pet Food market amounts to US$34.01m in 2024. The market is expected to grow annually by 8.40% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$1.09 are generated in 2024.
In the Pet Food market, volume is expected to amount to 42.47m kg by 2029. The Pet Food market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 1.2kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

In Madagascar, the Pet Food Market within The Food market is seeing minimal growth due to factors such as limited availability of pet food products and low purchasing power of consumers. This market is impacted by the country's high poverty rate and limited access to resources for pet owners.

Customer preferences: The Pet Food Market within The Food market is experiencing a growing demand for natural and organic pet food products. This trend is driven by a cultural shift towards healthier and more sustainable lifestyles, as well as a desire for better quality and transparency in pet food ingredients. Additionally, with an increasing number of pet owners becoming more health-conscious, there has been a rise in demand for specialized diets, such as grain-free, raw, and limited-ingredient options. These factors are indicative of a larger trend towards health and wellness in the pet food industry.

Trends in the market: In Madagascar, the Pet Food Market is experiencing a rise in demand for natural and organic pet food products, with consumers becoming more health-conscious and willing to spend more on premium options. In terms of trajectory, this trend is expected to continue as pet owners prioritize their pets' well-being and seek out healthier options. This shift towards natural and organic pet food has significant implications for industry stakeholders, as it presents opportunities for brands to differentiate themselves and capture market share. However, it also poses challenges for smaller players who may struggle to compete with larger, established brands. Furthermore, as consumers become more educated about the ingredients in pet food, there may be increased pressure for transparency and stricter regulations in the industry.

Local special circumstances: In Madagascar, the Pet Food Market faces unique challenges due to the country's limited infrastructure and isolated geographic location. This has resulted in a reliance on local ingredients and production methods, leading to a market dominated by small, artisanal producers. Additionally, strict import regulations and cultural preferences for fresh, unprocessed foods have limited the growth of commercial pet food brands. These factors have created a niche market for high-quality, locally-sourced pet food products.

Underlying macroeconomic factors: The Pet Food Market in Madagascar is heavily influenced by macroeconomic factors such as the country's overall economic health, consumer spending power, and relevant fiscal policies. As the global pet food industry continues to grow, Madagascar is experiencing an increase in demand for pet food products. This is primarily driven by rising disposable incomes and a growing pet ownership culture in the country. Additionally, favorable government policies and investments in the agricultural sector have led to an increase in domestic production of raw materials used in pet food, further driving market growth. However, challenges such as limited access to credit and high production costs may hinder market expansion in Madagascar.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.