Fresh Vegetables - Taiwan

Taiwan

Highlights

Revenue in the Fresh Vegetables market amounts to US$4.09bn in 2024. The market is expected to grow annually by 3.30% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$170.60 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 2.12bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 77.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Taiwan is witnessing minimal growth, influenced by factors such as shifting consumer preferences, limited agricultural innovation, and fluctuating production costs, which collectively hinder significant market expansion and diversification.

Customer preferences: Consumers in Taiwan's Fresh Vegetables Market are increasingly prioritizing organic and locally sourced produce, reflecting a growing awareness of health and sustainability. This trend is fueled by younger generations who value transparency in food sourcing and are inclined towards environmentally friendly practices. Additionally, urbanization and busy lifestyles have led to a rise in demand for convenience, driving interest in pre-packaged and ready-to-cook vegetable options. Social media influences and culinary exploration further shape preferences, emphasizing quality and variety in vegetable choices.

Trends in the market: In Taiwan's Fresh Vegetables Market, there is a notable shift towards organic and locally sourced produce, driven by consumers' heightened awareness of health and environmental sustainability. This trend is particularly prominent among younger generations who prioritize transparency in food sourcing. Additionally, urban lifestyles are increasing demand for convenience, spurring interest in pre-packaged and ready-to-cook vegetable options. Social media also plays a crucial role, influencing culinary trends and consumer preferences, emphasizing quality and variety, which presents both opportunities and challenges for industry stakeholders in adapting to these evolving market dynamics.

Local special circumstances: In Taiwan, the Fresh Vegetables Market is shaped by its diverse geography, which includes rich agricultural land and favorable climate conditions ideal for cultivating a variety of crops. This natural advantage fosters a strong emphasis on local farming, supporting the growing consumer preference for fresh, organic produce. Culturally, the Taiwanese value traditional cuisine, leading to a sustained demand for locally sourced vegetables. Moreover, government policies promoting sustainable agriculture further boost the market, encouraging practices that align with environmental conservation and food safety.

Underlying macroeconomic factors: The Fresh Vegetables Market in Taiwan is significantly influenced by macroeconomic factors such as consumer spending patterns, agricultural policies, and international trade dynamics. As the national economy demonstrates resilience through steady GDP growth and low unemployment rates, disposable income levels rise, leading to increased demand for fresh, high-quality produce. Government initiatives aimed at enhancing agricultural sustainability and food safety regulations further bolster consumer confidence in local products. Additionally, global trends, such as the rising preference for organic foods and health-conscious eating, align well with Taiwan's agricultural strengths, creating opportunities for market expansion and innovation in fresh vegetable offerings.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.