Fresh Vegetables - Ireland

Ireland

Highlights

Revenue in the Fresh Vegetables market amounts to US$997.90m in 2024. The market is expected to grow annually by 3.45% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$196.10 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 448.50m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 81.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Ireland has been experiencing stagnant growth, influenced by factors such as fluctuating consumer preferences, competition from imported produce, and challenges in sustainable farming practices impacting local supply.

Customer preferences: Consumers in Ireland are increasingly prioritizing locally sourced, organic, and sustainable vegetables, reflecting a growing awareness of health and environmental issues. This shift is driven by a younger demographic that values transparency in food sourcing and is more inclined to support local farmers. Additionally, the rise of plant-based diets and a focus on reducing food waste are influencing purchasing decisions. Social media plays a significant role in shaping these preferences, as consumers share recipes and lifestyle tips that emphasize fresh, wholesome produce.

Trends in the market: In Ireland, the Fresh Vegetables Market is experiencing a surge in demand for locally sourced and organic produce, driven by consumers' heightened awareness of health and environmental sustainability. This trend is particularly evident among younger demographics, who prioritize transparency in food sourcing and actively support local farmers. Additionally, there is a notable shift towards plant-based diets, leading to increased purchasing of fresh vegetables. Social media platforms amplify these preferences, as users share recipes and lifestyle tips that highlight the benefits of fresh produce, creating a vibrant community focused on health-conscious eating. Such trends pose significant implications for industry stakeholders, urging farmers and retailers to adapt their practices to meet evolving consumer expectations.

Local special circumstances: In Ireland, the Fresh Vegetables Market is shaped by its rich agricultural heritage and favorable climate, which allows for a diverse range of locally grown produce. The strong emphasis on community and local sourcing resonates with consumers, particularly in rural areas where farmers' markets thrive. Additionally, stringent EU regulations on food quality and sustainability foster a culture of environmental consciousness among consumers and producers alike. This regulatory framework encourages organic farming practices, further enhancing the appeal of fresh vegetables and attracting health-focused buyers.

Underlying macroeconomic factors: The Fresh Vegetables Market in Ireland is significantly influenced by macroeconomic factors such as agricultural policy, consumer spending patterns, and international trade dynamics. The country's solid economic performance, characterized by low unemployment and rising disposable incomes, encourages increased expenditure on fresh produce, particularly locally sourced options. Moreover, the EU's Common Agricultural Policy supports farmers through subsidies and funding for sustainable practices, enhancing the market's stability. Global trends towards health and wellness further drive demand for fresh vegetables, as consumers prioritize nutrition and sustainability, aligning with Ireland's agricultural strengths and environmental commitments.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.