Fresh Vegetables - Cyprus

Cyprus

Highlights

Revenue in the Fresh Vegetables market amounts to US$224.40m in 2024. The market is expected to grow annually by 4.23% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$176.90 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 103.90m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 73.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Cyprus is experiencing negligible growth, influenced by factors such as limited consumer demand for certain varieties, competition from imported products, and varying agricultural practices affecting local production efficiency.

Customer preferences: Consumers in Cyprus are increasingly prioritizing sustainability and health-conscious choices in their food purchases, leading to a growing demand for organic and locally sourced fresh vegetables. This shift is influenced by a younger, more environmentally aware demographic, which values transparency in food sourcing. Additionally, the rise of plant-based diets is encouraging greater exploration of diverse vegetable varieties, while cultural ties to traditional Cypriot cuisine are fostering interest in heritage vegetables, enhancing local market dynamics and consumer engagement.

Trends in the market: In Cyprus, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by consumers increasingly valuing sustainability and health. The younger demographic is particularly influential, prioritizing transparency in food sourcing and showing a strong preference for plant-based diets. This trend is leading to the exploration of diverse vegetable varieties and a resurgence of interest in traditional Cypriot heritage vegetables. Industry stakeholders, including farmers and retailers, must adapt to these preferences, focusing on sustainable practices and product transparency to engage this evolving consumer base effectively.

Local special circumstances: In Cyprus, the Fresh Vegetables Market is uniquely influenced by the island's Mediterranean climate, which supports a diverse range of crops and facilitates year-round cultivation of fresh produce. The cultural heritage of Cypriots, with a strong emphasis on traditional diets, fosters a demand for indigenous vegetable varieties. Additionally, EU regulations promote sustainable farming practices, encouraging local farmers to adopt organic methods. These factors contribute to a growing consumer preference for fresh, locally sourced vegetables, shaping a distinctive market dynamic that prioritizes quality and sustainability.

Underlying macroeconomic factors: The Fresh Vegetables Market in Cyprus is significantly shaped by macroeconomic factors such as agricultural policies, consumer spending, and global trade dynamics. The country's economic health, characterized by stable GDP growth and low unemployment rates, bolsters disposable income, leading to increased demand for fresh produce. For instance, favorable fiscal policies that support local farmers enhance their capacity to invest in sustainable practices. Moreover, global trends towards health-conscious eating and organic produce are further driving consumer preferences in Cyprus. These elements collectively create a market environment that prioritizes high-quality, locally grown vegetables, aligning with both traditional dietary practices and modern sustainability goals.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.