Home & Laundry Care - Cyprus | Statista Market Forecast

In 2024, the Home & Laundry Care market in Cyprus is projected to generate a revenue of US$71.58m.
It is anticipated that the market will experience an annual growth rate of 2.23% (CAGR 2024-2029).
The largest segment within this market is Laundry Care, which is forecasted to have a market volume of US$39.65m in 2024.
When compared globally, United States generates the highest revenue with US$32bn in 2024.
In terms of per capita revenue, in Cyprus is expected to generate US$56.43 per person in 2024.
Additionally, it is projected that 11.4% of the total revenue in the Home & Laundry Care market will be generated through online sales by 2024.
Cyprus, known for its warm climate and Mediterranean lifestyle, is seeing a growing demand for eco-friendly and natural home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Cyprus is witnessing mild growth, influenced by factors such as an increasing focus on cleanliness, rising disposable incomes, and the growing preference for eco-friendly products that enhance convenience and sustainability in everyday life.

Customer preferences: Consumers in Cyprus are progressively gravitating towards multifunctional home and laundry care products that promise efficiency and time savings, reflecting a fast-paced lifestyle. The rise of eco-consciousness is evident, with a marked preference for biodegradable and sustainable cleaning solutions. Additionally, younger demographics are embracing innovative packaging, such as refill stations and concentrated formulas, which align with their values of minimalism and waste reduction. This shift indicates a broader cultural transition towards responsible consumption and environmental stewardship.

Trends in the market: In Cyprus, the Home & Laundry Care market is experiencing a notable shift towards multifunctional products that enhance efficiency and save time for busy consumers. The trend towards eco-friendly cleaning solutions is gaining momentum, as more individuals prioritize biodegradable and sustainable options in their purchasing decisions. Younger consumers are particularly driving the adoption of innovative packaging, such as refill stations and concentrated formulas, aligning with their values of minimalism and reducing waste. This evolution signals a cultural shift towards responsible consumption, urging industry stakeholders to adapt their strategies to meet these changing preferences and enhance their sustainability initiatives.

Local special circumstances: In Cyprus, the Home & Laundry Care market is influenced by the island's unique geographical and cultural factors. The high levels of sunlight and humidity necessitate effective cleaning solutions to combat mold and dust, steering consumers towards specific product formulations. Additionally, Cypriot traditions emphasize hospitality, prompting households to maintain cleanliness and presentation. Regulatory measures promoting eco-friendly products further encourage brands to innovate sustainably, aligning with the local population's growing environmental consciousness and desire for quality, efficient home care solutions.

Underlying macroeconomic factors: The Home & Laundry Care market in Cyprus is shaped by several macroeconomic factors, including national economic stability, consumer spending trends, and global supply chain dynamics. The island's reliance on tourism significantly impacts disposable income levels, influencing household spending on cleaning products. Furthermore, inflationary pressures and fluctuating raw material costs can affect product pricing and availability. Regulatory frameworks promoting sustainability and environmental responsibility are also crucial, as they drive innovation towards eco-friendly products. Overall, a robust economic environment coupled with increased consumer awareness is fostering growth in the Home & Laundry Care sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.