Fresh Fruits - Cyprus | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$160.60m in 2024. The market is expected to grow annually by 4.12% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$126.60 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 47.47m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 33.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Cyprus has shown negligible growth, influenced by factors such as shifting consumer preferences towards imported varieties, competition from processed alternatives, and fluctuations in climate affecting local production, impacting overall market dynamics.

Customer preferences: Consumers in Cyprus are increasingly gravitating towards organic and locally sourced fresh fruits, reflecting a growing health consciousness and desire for sustainability. This shift is influenced by cultural preferences for traditional Mediterranean diets, which emphasize fresh produce. Additionally, younger demographics are prioritizing convenience, leading to a rise in online grocery shopping and subscription services for fresh fruits. As lifestyle factors evolve, there's a notable trend towards artisanal and specialty fruit products, catering to a more discerning palate and premium experience.

Trends in the market: In Cyprus, the Fresh Fruits Market is experiencing a notable increase in demand for organic and locally sourced produce, as health-conscious consumers prioritize sustainability and nutrition. The Mediterranean diet's emphasis on fresh fruits is fostering a cultural shift towards these options. Concurrently, younger consumers are driving the growth of online grocery shopping and subscription services, seeking convenience in their purchasing habits. This trend is also leading to a rise in artisanal and specialty fruit products, indicating a shift towards premium offerings. Industry stakeholders must adapt to these evolving preferences and invest in sustainable practices to remain competitive.

Local special circumstances: In Cyprus, the Fresh Fruits Market is uniquely influenced by its Mediterranean climate, which fosters the growth of diverse, high-quality fruits year-round. The local culture, deeply rooted in the Mediterranean diet, promotes a strong preference for fresh and seasonal produce, enhancing demand for organic options. Additionally, regulatory support for sustainable agriculture encourages farmers to adopt eco-friendly practices. The island's small size facilitates community-supported agriculture initiatives, reinforcing local sourcing and creating a tight-knit market that values freshness and quality over mass production.

Underlying macroeconomic factors: The Fresh Fruits Market in Cyprus is significantly shaped by macroeconomic factors such as the overall health of the national economy, consumer spending patterns, and agricultural policies. The island's reliance on tourism creates seasonal fluctuations in demand, influencing prices and supply chains. Additionally, global trade dynamics, including import tariffs and export opportunities for Cypriot produce, impact market competitiveness. Fiscal policies promoting sustainable agriculture and financial support for local farmers further enhance production capabilities. Moreover, rising consumer awareness about health and nutrition drives demand for fresh, organic fruits, aligning with global trends towards healthier eating habits.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.