Vegetables - Central Africa

Central Africa

Highlights

Revenue in the Vegetables market amounts to US$5.80bn in 2024. The market is expected to grow annually by 9.52% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$60.06 are generated in 2024.
In the Vegetables market, volume is expected to amount to 4.52bn kg by 2029. The Vegetables market is expected to show a volume growth of 8.3% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 37.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Central Africa is experiencing subdued growth, influenced by factors such as fluctuating agricultural productivity, limited access to modern farming techniques, and challenges in distribution networks that affect both fresh and processed products.

Customer preferences: Consumers in Central Africa are increasingly prioritizing fresh and locally sourced vegetables, reflecting a growing awareness of nutrition and health. This shift is driven by a younger, urban demographic that values sustainable food practices and is influenced by global dietary trends. Additionally, traditional cooking methods are being revived, prompting a preference for heritage vegetables. As lifestyles evolve, there is also a rising interest in convenience, leading to a demand for pre-packaged and ready-to-cook vegetable options that align with busy schedules.

Trends in the market: In Central Africa, the Vegetables Market is experiencing a significant shift toward fresh and locally sourced produce, fueled by a younger urban population increasingly conscious of nutrition and health. This trend reflects a broader global movement towards sustainable food practices, with consumers showing a keen interest in heritage vegetables and traditional cooking methods. As lifestyles become busier, there is a rising demand for convenience, resulting in a growing market for pre-packaged and ready-to-cook vegetable options. These trends present valuable opportunities for farmers, retailers, and food processors to innovate and adapt their offerings to meet evolving consumer preferences.

Local special circumstances: In Central Africa, the Vegetables Market is shaped by diverse geographical conditions, including rich soil and varied climates that support a wide range of crops. Cultural practices heavily influence consumption patterns, with traditional dishes emphasizing local vegetable varieties. Moreover, regulatory frameworks promoting organic farming and local sourcing are gaining traction, enhancing the appeal of fresh produce. The integration of community cooperatives also facilitates access to markets for smallholder farmers, driving a unique dynamic that fosters sustainability and economic resilience in the region.

Underlying macroeconomic factors: The Vegetables Market in Central Africa is significantly influenced by macroeconomic factors such as regional economic stability, agricultural investment, and trade policies. Favorable national economic health, marked by GDP growth and improved infrastructure, enhances farmer productivity and market access. Additionally, fiscal policies that support agricultural subsidies and investments in rural development bolster smallholder farmers, making fresh produce more accessible. Global trends like increasing demand for organic and sustainably sourced vegetables create new opportunities, while climate change impacts agricultural yields, necessitating adaptive strategies that ensure resilience in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.