Convenience Food - Central Africa

Central Africa

Highlights

Revenue in the Convenience Food market amounts to US$2.64bn in 2024. The market is expected to grow annually by 9.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$27.40 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 748.90m kg by 2029. The Convenience Food market is expected to show a volume growth of 6.6% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 6.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Central Africa has been experiencing subdued growth, influenced by factors such as limited infrastructure and availability of resources. However, the market is expected to see a gradual increase in demand due to the convenience and time-saving benefits offered by ready-to-eat meals and soups, as well as the growing health consciousness among consumers. With the adoption of digital technologies and increasing awareness of online health services, the Convenience Food Market in Central Africa is poised for growth in the coming years.

Customer preferences: As the convenience food market in Central Africa continues to grow, there has been a noticeable shift in consumer preferences towards healthier and more sustainable options. This trend is driven by a growing awareness of the impact of food choices on personal health and the environment. Additionally, there is a rising demand for locally sourced and ethically produced convenience food products, reflecting a cultural shift towards supporting small-scale and community-based businesses. This trend is also influenced by the increasing number of health-conscious and environmentally-conscious consumers in the region.

Trends in the market: In Central Africa, the Convenience Food Market within The Food market is experiencing a significant increase in demand for pre-packaged and ready-to-eat meals. This can be attributed to the rapid urbanization and changing lifestyles in the region. As a result, companies are expanding their product offerings and investing in innovative packaging and distribution methods to meet the growing consumer demand. Additionally, there is a rising trend of healthier and more sustainable convenience food options, such as plant-based and organic products. This trend is expected to continue and could potentially lead to partnerships and collaborations between convenience food companies and health and wellness brands. Furthermore, with the COVID-19 pandemic, there has been a surge in online food delivery services, presenting opportunities for convenience food companies to reach a wider customer base. Overall, these trends indicate a promising future for the Convenience Food Market in Central Africa, with potential for growth and expansion in the region.

Local special circumstances: In Central Africa, the Convenience Food market is heavily influenced by cultural and geographical factors. The region's diverse population and limited infrastructure make convenience food a popular choice for quick and easy meals. Additionally, the prevalence of street markets and informal food vendors catering to local tastes contribute to the unique landscape of the market. The lack of strict regulations also allows for a wide variety of convenience food options, including traditional dishes adapted for convenience. These factors drive the growth of the Convenience Food market in Central Africa, setting it apart from other markets in the food industry.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Central Africa is heavily influenced by macroeconomic factors such as consumer spending, government policies, and economic stability. With increasing urbanization and a growing middle class, there has been a rise in disposable income and a shift towards convenience foods. However, economic challenges such as inflation and currency devaluation can affect the affordability and purchasing power of consumers, hindering market growth. Moreover, government policies promoting healthy eating habits and regulations on food imports can impact the availability and competitiveness of convenience food products in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.