DIY & Hardware Store - Central Africa

Central Africa

In Central Africa, the revenue generated in the DIY & Hardware Store market amounts to US$16.19bn in 2025.
It is projected that the market will experience an annual growth rate of 3.86% (CAGR 2025-2029).
When compared to the global market, in China leads with a revenue of US$802bn in 2025.
Taking into account the total population, the per person revenue in Central Africa is estimated to be US$163.10 in 2025.
Despite limited infrastructure and access to resources, Central African countries are seeing a growing demand for DIY and hardware stores, driven by the need for affordable home improvement solutions.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The DIY & Hardware Store market in Central Africa is facing stagnant growth, influenced by factors such as limited access to digital technologies, lower health awareness among consumers, and lack of convenience in online services. The sub-markets of Floor Covering, Paint, Wallpaper & Supplies, Tools & Machines, Hardware & Building Materials, Lawn & Garden, Heating & Cooling and Bathroom Hardware are also affected by the region's slow economic growth and limited infrastructure. These challenges, along with high import tariffs and limited product variety, contribute to the market's negligible growth rate.

Customer preferences: As consumers become more environmentally conscious and seek ways to minimize waste, there has been a growing demand for sustainable and eco-friendly home improvement products. This has led to an increase in the availability of eco-friendly building materials and DIY solutions, as well as a focus on repurposing and upcycling materials. Additionally, as more people are spending time at home due to the COVID-19 pandemic, there has been a rise in interest for home improvement projects and a DIY mindset, driving the growth of the DIY & Hardware Store market in Central Africa.

Trends in the market: In Central Africa, the DIY & Hardware Store Market is experiencing a growing demand for eco-friendly and sustainable products. As consumers become more conscious about the impact of their purchases on the environment, there has been an increased interest in eco-friendly building materials, such as bamboo and recycled plastic. This trend is expected to continue, as governments and organizations focus on promoting sustainable development. Industry stakeholders should consider incorporating these products in their offerings to cater to the changing consumer preferences and stay ahead of the competition.

Local special circumstances: In Central Africa, the DIY & Hardware Store Market is heavily influenced by the region's unique geographical and cultural factors. With limited access to resources and infrastructure, local communities rely heavily on DIY solutions for construction and repair needs. This has created a strong demand for affordable and convenient hardware stores. Additionally, strict government regulations and import restrictions make it challenging for international hardware chains to penetrate the market, leading to the dominance of local players.

Underlying macroeconomic factors: As one of the fastest-growing markets in Central Africa, the DIY & Hardware Store market is influenced by macroeconomic factors such as GDP growth, inflation rates, and government policies. The region's economic health and stability play a critical role in determining consumer spending and business investments, which ultimately affect the demand and supply of DIY and hardware products. In addition, global economic trends, such as the rise of e-commerce and the growing popularity of DIY projects, are creating new opportunities for the market. Government initiatives to promote local manufacturing and reduce import dependency are also expected to positively impact the market's growth. However, unstable political environments and limited access to finance and infrastructure in some Central African countries could pose challenges for market expansion.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.