Butter - Central Africa | Statista Market Forecast

Revenue in the Butter market amounts to US$30.37m in 2024. The market is expected to grow annually by 9.70% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$0.31 are generated in 2024.
In the Butter market, volume is expected to amount to 4.05m kg by 2029. The Butter market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.03kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Central Africa is experiencing subdued growth, influenced by factors such as limited consumer awareness, fluctuating dairy production, and competition from cheaper margarine alternatives, affecting overall market expansion.

Customer preferences: Consumers in Central Africa are showing a growing interest in high-quality, natural dairy products, reflecting a shift towards healthier eating habits and wellness-focused lifestyles. This trend is influenced by increased awareness of nutrition and the benefits of traditional diets, prompting a reevaluation of butter as a source of essential fats. Additionally, younger demographics are favoring artisanal and locally sourced products, which creates opportunities for premium butter brands to cater to these evolving preferences and differentiate themselves from margarine alternatives.

Trends in the market: In Central Africa, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards premium and natural butter products, driven by an increasing consumer preference for healthier dietary choices. This trend is characterized by a growing awareness of the nutritional benefits of butter as a source of essential fats, particularly among younger consumers who are leaning towards artisanal and locally sourced options. As a result, premium butter brands are finding opportunities to differentiate themselves from margarine alternatives, which could reshape market dynamics and encourage innovation among industry stakeholders aiming to meet these evolving consumer demands.

Local special circumstances: In Central Africa, the Butter Market within the Oils & Fats sector is profoundly influenced by local agricultural practices and cultural culinary traditions. The region's rich dairy farming heritage fosters a preference for locally produced butter, emphasizing freshness and quality. Additionally, the growing trend towards natural and organic foods resonates with cultural values of sustainability and health. Regulatory frameworks promoting local production further encourage artisanal butter brands, enabling them to compete effectively against industrial margarine products while catering to the rising demand for premium offerings.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Central Africa is significantly shaped by macroeconomic factors such as national economic growth, agricultural investment, and trade policies. Countries experiencing robust economic growth often see increased disposable incomes, which boost consumer spending on premium butter products. Additionally, favorable fiscal policies that support local dairy farmers enhance production capacities and promote sustainability. Global trends, such as the rising demand for natural and organic foods, further influence market dynamics, as consumers seek healthier options. Moreover, exchange rate stability and regional trade agreements can affect the competitiveness of local butter against imported alternatives, impacting overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.