Non-Alcoholic Drinks - Central Africa

The Non-Alcoholic Drinks market in Central Africa is experiencing significant growth and development.

Customer preferences: Customers in Central Africa have shown a strong preference for non-alcoholic drinks, particularly in recent years. This can be attributed to several factors, including increasing health consciousness and a desire for healthier beverage options. Non-alcoholic drinks are seen as a more nutritious alternative to alcoholic beverages, and consumers are increasingly seeking out options that are low in sugar and artificial additives. In addition, the younger population in Central Africa is driving demand for trendy and innovative non-alcoholic beverages, such as flavored water and functional drinks.

Trends in the market: One of the key trends in the non-alcoholic drinks market in Central Africa is the rising popularity of natural and organic beverages. Consumers are becoming more aware of the health benefits associated with consuming natural and organic products, and are willing to pay a premium for these options. As a result, companies in the region are focusing on developing and marketing non-alcoholic drinks that are made from natural ingredients and free from artificial additives. Another trend in the market is the increasing demand for functional beverages. Functional beverages are drinks that provide additional health benefits beyond basic nutrition, such as improved digestion or increased energy. This trend is driven by the growing interest in health and wellness among consumers in Central Africa. Companies are responding to this demand by introducing new products that are fortified with vitamins, minerals, and other beneficial ingredients.

Local special circumstances: Central Africa is a region with a diverse cultural and ethnic makeup, and this diversity is reflected in the non-alcoholic drinks market. Each country in the region has its own unique preferences and tastes when it comes to beverages. For example, in some countries, traditional herbal teas are popular, while in others, fruit juices and carbonated drinks are more commonly consumed. Companies operating in the region need to understand these local preferences and tailor their product offerings accordingly.

Underlying macroeconomic factors: The growth of the non-alcoholic drinks market in Central Africa can also be attributed to several underlying macroeconomic factors. Economic growth in the region has led to an increase in disposable income, allowing consumers to spend more on non-essential items such as beverages. In addition, urbanization and changing lifestyles have contributed to the growth of the market. As more people move to cities and adopt more Westernized lifestyles, the demand for non-alcoholic drinks is expected to continue to rise.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.