Pasta - Central Africa

Central Africa

Highlights

Revenue in the Pasta market amounts to US$452.70m in 2024. The market is expected to grow annually by 9.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$4.69 are generated in 2024.
In the Pasta market, volume is expected to amount to 329.40m kg by 2029. The Pasta market is expected to show a volume growth of 7.4% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 2.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Central Africa has seen a moderate growth rate due to factors such as low consumer awareness and limited access to digital technologies. Despite this, increasing health consciousness and the convenience of online services are driving growth in this sector.

Customer preferences: With the rise of health consciousness, consumers in Central Africa are increasingly turning to pasta as a healthier alternative to traditional carbohydrate-rich staples. This trend is further fueled by the growing middle-class population and the adoption of Western dietary habits. In addition, the convenience and versatility of pasta make it an attractive option for busy urban consumers. As a result, the pasta market is experiencing significant growth, with a focus on healthier and more diverse options, such as whole grain and gluten-free varieties.

Trends in the market: In Central Africa, there is a growing demand for convenient and affordable food options, leading to an increase in consumption of packaged pasta products. This trend is driven by the rising urbanization and busy lifestyles, as well as the influence of Western cuisine. Industry players are responding by introducing new flavors and packaging options, and investing in marketing campaigns targeting young adults. This trend is expected to continue, with potential implications for the market including increased competition and the need for innovative product offerings to meet changing consumer preferences.

Local special circumstances: In Central Africa, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's diverse culinary traditions, with a strong emphasis on locally grown ingredients such as cassava and plantains. Additionally, the market is shaped by the region's unique regulatory environment, with limited access to imported products and a preference for locally produced goods. This creates opportunities for local producers and processors to cater to the region's specific tastes and preferences.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Central Africa is greatly impacted by macroeconomic factors such as consumer spending power, government policies, and overall economic stability. The region's slow economic growth and high poverty rates have resulted in limited consumer spending on food and a lack of investment in food production. Additionally, government policies and regulations related to food imports, exports, and subsidies greatly affect the availability and affordability of pasta products in the market. Moreover, the volatile global economic climate and fluctuating exchange rates can also impact the cost and availability of raw materials for pasta production, ultimately affecting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.