Bread & Cereal Products - Central Africa

Revenue in the Bread & Bakery Products market amounts to US$6.86bn in 2024. The market is expected to grow annually by 8.99% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$71.10 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 4.09bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 34.9kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Central Africa is experiencing subdued growth due to factors such as low consumer awareness and limited access to digital technologies. However, the market has potential for growth with increasing health consciousness and the convenience of online health services.

Customer preferences: As consumers in Central Africa become more health-conscious, there has been a notable rise in demand for organic and gluten-free bread and cereal products. This trend is fueled by a growing awareness of nutrition and the desire for more natural, healthier options. Additionally, with increasing urbanization and busy lifestyles, there has been a shift towards convenient and on-the-go breakfast options, such as granola bars and instant oatmeal packets. This trend is expected to continue as consumers prioritize convenience and health in their food choices.

Trends in the market: In Central Africa, the Bread & Cereal Products Market within The Food market is experiencing a growing demand for gluten-free and organic options, driven by increasing health-consciousness and dietary restrictions. Additionally, there is a trend towards more sustainable and locally-sourced ingredients, with companies focusing on transparency and eco-friendly practices. These trends are significant as they cater to changing consumer preferences and reflect a shift towards more conscious consumption. For industry stakeholders, this presents opportunities for innovation and differentiation, but also challenges in meeting these demands while maintaining profitability.

Local special circumstances: In Central Africa, the Bread & Cereal Products market is heavily influenced by the region's tropical climate and agriculture-based economy. This leads to a high demand for locally produced grains, such as cassava and maize, in both traditional and modern food products. Additionally, cultural preferences for staple foods and limited access to imported products also drive the market. Regulatory factors, such as government subsidies for domestic production and import restrictions, further shape the market dynamics in this region.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Central Africa is greatly impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. The region's economic growth has been steadily increasing, leading to a rise in disposable income and an increase in demand for bread and cereal products. However, high levels of poverty and income inequality continue to be significant barriers to market growth. Fiscal policies, such as import tariffs and subsidies, also play a crucial role in shaping the market landscape. Furthermore, global economic trends, such as fluctuations in commodity prices, can greatly impact the cost of production and ultimately affect market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.