Bread - Central Africa

Central Africa

Highlights

Revenue in the Bread market amounts to US$2.14bn in 2024. The market is expected to grow annually by 9.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$22.18 are generated in 2024.
In the Bread market, volume is expected to amount to 1.41bn kg by 2029. The Bread market is expected to show a volume growth of 7.8% in 2025.0.
The average volume per person in the Bread market is expected to amount to 11.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in Central Africa is experiencing subdued growth due to various factors such as high inflation rates, limited access to quality ingredients, and low consumer purchasing power. However, the convenience and availability of online bread services are driving the market's growth despite these challenges.

Customer preferences: The Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for healthier and more nutritious options, driven by increasing health-consciousness among consumers. This has led to a surge in demand for whole grain and multigrain breads, as well as gluten-free and organic options. Additionally, there is a growing preference for locally sourced and sustainable bread products, reflecting a shift towards more mindful and environmentally-friendly consumption.

Trends in the market: In Central Africa, the Bread Market of the Bread & Cereal Products Market is experiencing a rise in demand for healthier and more diverse bread options. This trend is in line with the growing health consciousness among consumers, as well as the increasing availability and affordability of these products. As a result, the market is seeing a shift towards the use of local and natural ingredients, as well as the introduction of innovative bread varieties such as gluten-free and whole grain options. These trends are significant for industry stakeholders as they provide opportunities for product differentiation and expansion into new markets. However, it also poses challenges for traditional bread producers who may need to adapt their production processes to meet these changing consumer preferences. Overall, this trend is expected to continue and drive the growth of the Bread Market in Central Africa.

Local special circumstances: In Central Africa, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's unique geographical and cultural factors. The high demand for staple food items like bread can be attributed to the large population and limited agricultural resources, leading to a reliance on imported products. Additionally, the region's diverse ethnicities and cuisines have resulted in a variety of bread types, catering to different taste preferences. Moreover, the lack of regulatory framework has allowed for informal markets to thrive, contributing to the market's dynamics.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors in Central Africa. These factors include the region's national economic health, global economic trends, fiscal policies, and other relevant financial indicators. Countries with strong economic growth and stable fiscal policies are experiencing higher market growth compared to regions with economic instability and limited government support. Additionally, the increasing population and changing dietary preferences in Central Africa are driving the demand for bread and cereal products, leading to a rise in market size and revenue.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.