Vegetables - Africa

Africa

Highlights

Revenue in the Vegetables market amounts to US$100.80bn in 2024. The market is expected to grow annually by 10.81% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$77.52 are generated in 2024.
In the Vegetables market, volume is expected to amount to 56.95bn kg by 2029. The Vegetables market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 35.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Africa is experiencing subdued growth, influenced by factors such as changing consumer preferences, urbanization, and challenges in supply chain logistics. While fresh and processed options are in demand, inconsistent agricultural practices hinder overall market expansion.

Customer preferences: Consumers in Africa are increasingly gravitating towards organic and locally sourced vegetables, reflecting a growing awareness of health and sustainability. This shift is bolstered by urbanization, as more individuals seek fresh produce that aligns with their dietary preferences. Additionally, younger demographics are embracing plant-based diets, influenced by global wellness trends. Social media plays a critical role in shaping these preferences, as it highlights innovative culinary practices and promotes the nutritional benefits of diverse vegetable options.

Trends in the market: In Africa, the Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by rising health consciousness among consumers. Urbanization is accelerating this trend, as city dwellers demand fresher options that meet their dietary preferences. The growing influence of younger generations embracing plant-based diets is further enhancing this movement, fueled by global wellness trends. Social media serves as a catalyst, showcasing innovative recipes and the nutritional value of diverse vegetables. This evolving landscape presents opportunities for farmers, retailers, and food producers to adapt their strategies to cater to these changing consumer preferences.

Local special circumstances: In Africa, the Vegetables Market is uniquely shaped by a rich tapestry of cultural practices and agricultural traditions that vary significantly across regions. Local preferences for indigenous vegetables, such as amaranth and moringa, reflect deep-rooted culinary customs, driving demand for these nutritious options. Additionally, regulatory frameworks promoting organic farming are gaining traction, encouraging sustainable practices among farmers. The presence of diverse climates enables year-round cultivation of various crops, fostering regional specialties and enhancing food security, ultimately influencing consumer choices and market dynamics.

Underlying macroeconomic factors: The Vegetables Market in Africa is significantly influenced by macroeconomic factors such as agricultural investment, trade policies, and economic stability. Countries that prioritize investment in agricultural infrastructure and technology tend to see increased productivity and market growth. Additionally, favorable trade agreements and reduced tariffs on vegetable imports can enhance market accessibility and competitiveness. Economic stability, characterized by low inflation and steady GDP growth, also fosters consumer confidence, leading to higher spending on nutritious vegetables. Furthermore, global trends towards health and sustainability are pushing local farmers to adopt innovative practices, further shaping market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.