Baby Food - Africa | Statista Market Forecast

Revenue in the Baby Food market amounts to US$3.00bn in 2024. The market is expected to grow annually by 5.85% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$2.30 are generated in 2024.
In the Baby Food market, volume is expected to amount to 279.10m kg by 2029. The Baby Food market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.2kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Africa is facing slow growth due to factors such as high poverty rates, limited access to technology, and traditional feeding practices. However, the market is expected to experience significant growth in the coming years as digital technologies become more accessible and health awareness among consumers increases. Additionally, the convenience offered by online shopping and home delivery services for baby food products is likely to drive market growth.

Customer preferences: Consumers in Africa are becoming more health-conscious, leading to a rise in demand for organic and natural baby food products. This trend is driven by the growing awareness of the benefits of a healthy diet and the desire to provide the best nutrition for their infants. Additionally, there is a shift towards locally sourced and traditional ingredients, as well as an interest in plant-based alternatives. This reflects a cultural preference for natural and traditional methods of food preparation and consumption in many African countries.

Trends in the market: In Africa, the Baby Food market is experiencing a shift towards organic and natural options, driven by increasing consumer awareness and demand for healthier and more sustainable products. This trend is expected to continue as more parents prioritize the nutritional value and ingredients of baby food. In addition, there is a growing demand for convenience and on-the-go options, leading to the development of new packaging and formats. These trends have significant implications for industry stakeholders, who must adapt to changing consumer preferences and invest in innovative solutions to stay competitive in the market.

Local special circumstances: In Africa, the Baby Food Market is influenced by various factors such as the continent's diverse cultural landscape, varying economic conditions, and unique dietary preferences. The market is also impacted by government regulations and policies, as well as the availability of resources and infrastructure. For instance, in countries with a high prevalence of malnutrition, the demand for affordable and nutritious baby food products is on the rise. In contrast, in more developed regions, the market is driven by the demand for organic and premium baby food options, as well as the growing trend of breastfeeding.

Underlying macroeconomic factors: The Baby Food Market within The Food market in Africa is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. In recent years, the region has experienced strong economic growth and rising disposable income, leading to an increase in demand for convenience and premium baby food products. Additionally, government initiatives to improve nutrition and support infant health have also contributed to the growth of the baby food market. However, challenges such as high import costs and low consumer awareness in some countries may hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.