Baby Milk & Infant Formula - Africa

Revenue in the Baby Milk & Infant Formula market amounts to US$2.00bn in 2024. The market is expected to grow annually by 5.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$1.54 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 148.90m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Africa has seen slow growth due to factors such as low consumer awareness, lack of access to digital technologies, and limited availability of online services. Despite this, the market is expected to see some growth in the coming years, driven by increasing urbanization and rising disposable incomes in the region.

Customer preferences: As Africa's population continues to grow, there has been a noticeable increase in demand for affordable and accessible baby milk and infant formula options. This trend is driven by changing consumer preferences, as more mothers enter the workforce and seek convenient and reliable feeding solutions. Additionally, with improvements in healthcare and nutrition, there has been a shift towards organic and natural ingredients, reflecting a growing awareness of the importance of providing the best nutrition for babies.

Trends in the market: In Africa, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is witnessing a shift towards organic and natural products, driven by increasing consumer awareness and demand for healthier options. This trend is expected to continue as more parents prioritize the nutritional value and safety of their baby's food. Additionally, there is a growing demand for premium and specialized formula products for infants with specific dietary needs or allergies. These trends present opportunities for industry stakeholders to diversify their product offerings and cater to the evolving needs of African consumers. However, it also poses challenges in terms of production and distribution, as well as the need for strict regulatory standards to ensure the safety and quality of these products.

Local special circumstances: In Africa, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural factors. Breastfeeding is the traditional and preferred method of feeding infants, leading to a lower demand for formula. However, with urbanization and the rise of the middle class, there has been a shift towards formula feeding. Additionally, regulatory restrictions on the marketing and promotion of infant formula have also played a role in shaping the market dynamics in Africa.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as population growth, disposable income, and changing consumer preferences. Developing countries in Africa are experiencing rapid population growth, leading to a larger consumer base for baby food products. Moreover, the rising disposable income in these regions is increasing the purchasing power of consumers, driving demand for higher quality and premium baby milk and infant formula. Additionally, shifts in consumer preferences towards convenient and healthy options are also impacting the market, with a growing demand for organic and plant-based baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.