Breakfast Cereals - Africa

Africa

Highlights

Revenue in the Breakfast Cereals market amounts to US$5.40bn in 2024. The market is expected to grow annually by 11.09% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$4.16 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 1.04bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 6.4% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals market in the Bread & Cereal Products sector of The Food market in Africa has seen moderate growth, impacted by factors such as changing consumer preferences and economic challenges. Despite this, the market continues to expand, driven by convenience and health awareness.

Customer preferences: There has been a growing demand for healthier and more nutritious breakfast options in the African market, leading to a rise in sales of breakfast cereals made with whole grains and natural ingredients. This trend is driven by a shift towards more health-conscious and wellness-focused lifestyles, as well as an increasing awareness of the benefits of consuming a balanced and nutritious breakfast. Additionally, as urbanization and busy lifestyles become more prevalent in Africa, convenient and quick breakfast options, such as ready-to-eat cereals, are gaining popularity among consumers.

Trends in the market: In Africa, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a growth in demand for healthier cereal options, driven by increasing health consciousness and changing dietary habits. There is also a trend towards the use of locally sourced ingredients and traditional African flavors in breakfast cereals, catering to the growing interest in local and sustainable products. This trajectory reflects the potential for further growth in the market as consumers prioritize health and sustainability, presenting opportunities for industry stakeholders to innovate and diversify their product offerings. Additionally, partnerships with local farmers and suppliers can help companies establish a strong presence in the region and build trust with consumers.

Local special circumstances: In many African countries, such as Nigeria, Kenya, and South Africa, the Breakfast Cereals Market is driven by the growing middle class population and the increasing demand for convenient and healthy breakfast options. Additionally, the high prevalence of malnutrition and the government's efforts to address it through fortified breakfast cereals have also contributed to the growth of this market. Furthermore, the rise of e-commerce platforms and the adoption of Western dietary habits have also played a significant role in the growth of the Breakfast Cereals Market in Africa.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors in Africa. The economic growth of the region, as well as government policies and fiscal measures, have a significant impact on the market's performance. Countries with stable economic conditions and favorable regulatory environments are experiencing higher growth rates compared to those with economic challenges and limited government support. Additionally, the increasing urbanization and rising disposable incomes in Africa are driving the demand for breakfast cereals, as consumers are increasingly opting for convenient and nutritious breakfast options. Moreover, the growing awareness about the health benefits of breakfast cereals, coupled with the rising prevalence of lifestyle diseases, is further boosting the market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.