Bread - Africa | Statista Market Forecast

Bread - Africa

Africa

Highlights

Revenue in the Bread market amounts to US$47.33bn in 2024. The market is expected to grow annually by 10.70% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$36.41 are generated in 2024.
In the Bread market, volume is expected to amount to 21.11bn kg by 2029. The Bread market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Bread market is expected to amount to 13.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread Market within The Food market in Africa is experiencing subdued growth due to factors such as economic instability, changing dietary preferences, and competition from alternative breakfast options. Despite this, the market is still expected to grow, driven by increasing urbanization and a growing population.

Customer preferences: With the rise of health consciousness and increasing concern for food safety, consumers in Africa are gravitating towards organic and locally sourced bread products. This shift is driven by a desire for more transparency and sustainability in the food supply chain, as well as a preference for natural and healthier options. Additionally, the growing urbanization and busy lifestyles in the region have led to a rise in demand for convenient and on-the-go bread options, such as pre-packaged sandwiches and wraps. This trend is expected to continue as the African middle class continues to expand and prioritize convenience and health in their food choices.

Trends in the market: In Africa, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, such as whole grain and gluten-free breads. This trend is driven by increasing health consciousness and the rising prevalence of diet-related diseases. Additionally, there is a growing demand for artisanal and specialty breads, reflecting a desire for more diverse and unique options. These trends present opportunities for industry stakeholders to innovate and cater to evolving consumer preferences in the region.

Local special circumstances: In Africa, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the continent's diverse cultural and geographical landscape. With over 54 countries, each with its own unique customs and traditions, there is a wide range of bread varieties and preferences. Additionally, regulatory differences between countries can impact the production and distribution of bread products, affecting market dynamics. For example, certain countries may have stricter regulations on food imports, leading to a higher demand for locally produced bread. These factors play a significant role in shaping the Bread Market in Africa and must be considered for a successful market entry.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Africa is heavily influenced by macroeconomic factors such as population growth, urbanization, and increasing disposable income. As the population in Africa continues to grow, so does the demand for food products, including bread. Additionally, as more people move to urban areas, there is an increased demand for convenience foods, making bread a popular choice. Furthermore, the rise in disposable income in many African countries has led to an increase in demand for higher quality bread products, such as artisanal or specialty breads, driving market growth. However, economic challenges such as high inflation rates and currency devaluation can impact the purchasing power of consumers, affecting the demand and sales of bread in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.