Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Spreads & Sweeteners

Spreads - Africa

Africa
  • Revenue in the Spreads market amounts to US$9.30bn in 2024. The market is expected to grow annually by 10.12% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$19bn in 2024).
  • In relation to total population figures, per person revenues of US$7.16 are generated in 2024.
  • In the Spreads market, volume is expected to amount to 2.48bn kg by 2029. The Spreads market is expected to show a volume growth of 3.8% in 2025.0.
  • The average volume per person in the Spreads market is expected to amount to 1.6kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Jams and marmalades
  • Chocolate spreads
  • Peanut butter

Out-Of-Scope

  • Other bread spreads, such as cream cheese
  • Honey
  • Compotes
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Spreads Market in the Spreads & Sweeteners Market within The Food market in Africa is experiencing subdued growth due to factors such as low consumer awareness, limited availability of raw materials, and lack of infrastructure. The market is expected to see moderate growth in the coming years, driven by increasing health consciousness, innovation in product offerings, and the convenience of online shopping. However, challenges such as high production costs and fluctuating raw material prices may hinder market growth.

Customer preferences:
With a growing interest in natural and healthy ingredients, consumers in Africa are increasingly opting for spreads and sweeteners made from locally sourced fruits and honey. This trend is driven by a desire for more sustainable and authentic food choices, as well as a preference for traditional flavors and recipes. Additionally, the rise in health-consciousness is leading to a demand for low-sugar and organic options in the spreads market, further influencing purchasing decisions.

Trends in the market:
In Africa, there is a growing demand for healthier and more natural spreads and sweeteners, as consumers become more health-conscious and aware of the negative effects of processed foods. This trend is driving the market for natural and organic spreads and sweeteners, with a focus on ingredients such as honey, maple syrup, and coconut sugar. Additionally, there is a rising trend of incorporating traditional African flavors and ingredients into spreads and sweeteners, catering to the local market and appealing to international consumers looking for unique and authentic products. This trend is expected to continue, with potential implications for industry stakeholders including increased competition, the need for innovative product offerings, and potential for market expansion.

Local special circumstances:
In Africa, the Spreads & Sweeteners Market is heavily influenced by the continent's diverse cultural landscape. Local preferences for traditional spreads and sweeteners, such as honey and palm oil, continue to drive demand in certain regions. Additionally, regulatory challenges, including import restrictions and food safety regulations, pose significant barriers for international brands seeking to enter the market. These factors contribute to a unique market dynamic, where local and international players must navigate complex cultural and regulatory landscapes to establish a successful presence.

Underlying macroeconomic factors:
The Spreads & Sweeteners Market within The Food market in Africa is heavily influenced by macroeconomic factors such as population growth, rising disposable incomes, and changing dietary preferences. As the continent experiences rapid urbanization and economic development, consumer demand for convenience foods and indulgent treats is on the rise. Additionally, government initiatives promoting foreign investment and trade liberalization are creating a more favorable business environment for market players. Moreover, the increasing prevalence of lifestyle-related diseases and the growing middle-class population are driving the demand for healthier and natural sweeteners, such as honey and maple syrup, in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.