Snack Food - Africa | Statista Market Forecast

Revenue in the Snack Food market amounts to US$12.90bn in 2024. The market is expected to grow annually by 8.09% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$9.92 are generated in 2024.
In the Snack Food market, volume is expected to amount to 2.76bn kg by 2029. The Snack Food market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 1.8kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Confectionery & Snacks Market in Africa has seen a steady growth rate, influenced by factors such as increasing demand for convenience foods, growing health consciousness, and the availability of a diverse range of snack options. The sub-markets of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers all contribute to the overall market's growth, with each segment catering to different consumer preferences. The minimal growth rate may be attributed to economic factors and changing dietary trends.

Customer preferences: In the Snack Food Market of the Confectionery & Snacks Market within The Food market, there has been a noticeable increase in demand for healthier snack options. This trend is fueled by a growing awareness of the negative health effects of traditional snacks, as well as a desire for more nutritious and natural options. As a result, companies are responding by offering a wider range of healthier snack choices, such as gluten-free, organic, and low-sugar options. This shift towards healthier snacking is also influenced by the growing health and wellness movement, particularly among younger consumers who prioritize a balanced and mindful approach to nutrition.

Trends in the market: In Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier snack options, such as organic and plant-based snacks. This trend is driven by increasing health consciousness among consumers and a growing awareness of the negative effects of traditional snacks on health. Additionally, there is a rising demand for on-the-go and convenient snacking options, leading to the emergence of innovative snack formats, such as bars and mini packs. These trends are expected to continue, presenting opportunities for industry players to tap into the growing health-conscious market. However, this shift towards healthier snacks may also pose challenges for traditional snack manufacturers, who may need to adapt their product offerings to stay relevant in the market.

Local special circumstances: In Africa, the Snack Food market is heavily influenced by the continent's rich and diverse cultural heritage. Local ingredients and traditional flavors are often incorporated into snack products, catering to the unique palates of African consumers. Additionally, regulatory hurdles and infrastructure challenges in certain regions can affect the distribution and availability of snack options. These factors contribute to the dynamic and evolving nature of the Snack Food market in Africa, making it a unique and exciting market for businesses to explore.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is also affected by macroeconomic factors such as consumer spending, disposable income, and economic growth. Countries with a growing middle class and rising disposable income are likely to have a higher demand for snack foods. Additionally, favorable government policies, such as tax incentives and subsidies, can also impact market growth. Moreover, the increasing urbanization and changing lifestyles in Africa are driving the demand for convenient and affordable snack options, leading to market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.