Convenience Food - Africa

Africa

Highlights

Revenue in the Convenience Food market amounts to US$44.60bn in 2024. The market is expected to grow annually by 9.88% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$34.31 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 8.79bn kg by 2029. The Convenience Food market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 5.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Africa is experiencing steady growth, influenced by factors such as increasing demand for ready-to-eat meals and soups, as well as rising health consciousness among consumers. However, the market's growth rate is being subdued by challenges such as limited access to technology and infrastructure, and preference for traditional cooking methods.

Customer preferences: As the convenience food market in Africa continues to grow, there has been a notable shift in consumer preferences towards healthier and more sustainable options. This trend is influenced by cultural values and lifestyle factors, as consumers are becoming more health-conscious and environmentally aware. As a result, there has been an increase in demand for organic and plant-based convenience foods, as well as a rise in the popularity of local and traditional ingredients. This shift towards healthier and more sustainable options is also driven by the growing awareness of the impact of diet on long-term health and well-being.

Trends in the market: In Africa, the Convenience Food market is experiencing a rise in demand for healthier and more convenient options, driven by changing consumer preferences and a growing middle class. This trend is expected to continue, with the adoption of Western eating habits and lifestyles. Additionally, there is a growing trend of online food delivery services, providing convenience and accessibility for consumers. These trends offer significant opportunities for industry stakeholders, including food manufacturers, retailers, and delivery platforms. However, they also pose challenges, such as the need for innovative product offerings and efficient supply chain management. As the market continues to evolve, it is crucial for stakeholders to stay updated and adapt to changing consumer demands to maintain a competitive edge.

Local special circumstances: In Africa, the Convenience Food Market is heavily influenced by the continent's diverse cultural landscape and the varying levels of economic development across its countries. For instance, in South Africa, the market is driven by the growing urbanization and the increasing demand for quick and easy meal options. On the other hand, in Nigeria, the market is largely influenced by the country's large population and the popularity of street food, which has led to the rise of online food delivery services. Additionally, regulatory factors, such as import restrictions and food safety regulations, also play a significant role in shaping the Convenience Food Market in Africa.

Underlying macroeconomic factors: The Convenience Food Market within The Food market is impacted by macroeconomic factors such as consumer spending power, inflation rates, and government policies on food imports and exports. Countries with stable economic conditions and a growing middle class are experiencing higher demand for convenience food products, as consumers look for quick and affordable meal options. However, fluctuations in exchange rates and trade barriers can significantly impact the cost of importing and exporting these products, affecting market growth. Moreover, government initiatives to promote healthy eating habits and reduce food waste are also shaping the market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.