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Tobacco Products - Africa

Africa
  • The Tobacco Products market in Africa is projected to generate a revenue of US$45.1bn in 2024.
  • This market is expected to experience an annual growth rate of 7.33% (CAGR 2024-2029).
  • Among the various segments within the market, Cigarettes dominate with a market volume of US$40.1bn in 2024.
  • When compared to other countries globally, China stands out as the highest revenue generator, with a staggering US$298bn in 2024.
  • Considering the population figures, the per person revenue in Africa is estimated to be US$46.83 in 2024.
  • Furthermore, online sales are predicted to contribute a mere 1.0% of the total revenue in the Tobacco Products market by 2024.
  • The demand for tobacco products in Africa is steadily increasing, with Nigeria being one of the largest consumers in the region.

Definition:

The market for Tobacco Products is constituted here by (filtered) Cigarettes, Smoking Tobacco (fine-cut tobacco, pipe tobacco), Cigars and cigarillos, and E-Cigarettes. Snuff, chewing tobacco and heat-not-burn products are not included at the moment nor are untaxed tobacco products. The five most important producers worldwide are the China National Tobacco Corporation, Philip Morris International (PMI), British American Tobacco (BAT), Japan Tobacco International (JTI) and Imperial Tobacco.

Structure:

The market is divided into the following segments:

  • Cigarettes
  • Smoking Tobacco
  • Cigars
  • E-cigarettes

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, and sales channels. To give a better representation of per capita figures, the population considered is 15 years and above.

To enable a better comparison between Cigarettes and Cigars and Smoking tobacco in terms of volume, per capita consumption and price per unit, the latter's volume is denoted in pieces, where one piece is equivalent to one gram of loose tobacco.

For more information on the displayed data, please use the info button right next to the boxes.

In-Scope

  • (Filtered) Cigarettes such as Marlboro Reds, Marlboro Golds, Camel Blues, etc
  • Smoking Tobacco (fine-cut and pipe tobacco) such as Marlboro Gold Fine Cut Hand Rolling Tobacco, Gold Leaf Hand Rolling Tobacco, etc
  • Cigars and cigarillos such as Davidoff Nicaragua Diadema, Rock Patel Sixty Sixty, etc
  • E-cigarettes and e-liquids such as Elf Bar BC5000, ZOVOO DRAGBAR B5000, etc

Out-Of-Scope

  • Untaxed tobacco products such as illicit cigarettes
  • Smokeless tobacco (snuff and chewing tobacco) such as Oliver Twist Arctic Chewing Tobacco, Oden’s Original Portion CB – Single Tin, etc
  • Heat-not-burn products such as IQOS
Tobacco Products: market data & analysis - Cover

Market Insights report

Tobacco Products: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    Tobacco products have been the focus of tightening regulations for decades. Higher taxation and increasing health awareness among consumers have reduced smoking rates and volume consumption significantly in the past. Over the forecast period, a certain stabilization of these losses is expected to happen. Most growth in the sector, however, is attributable to novel, risk-reduced products that can broadly be classified as vaping products or e-cigarettes (e.g., Juul).

    Sales Channels

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on consumer spending on Tobacco products, namely, Cigarettes, Cigars, Smoking Tobacco, and E-Cigarettes.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

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    Tobacco Products: market data & analysis - BackgroundTobacco Products: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Tobacco industry - statistics & facts

    The global tobacco industry produced almost six million metric tons of tobacco in 2022. The leading producer of tobacco worldwide is China, which produced over a third of the global amount in 2022. Other major producers were Brazil and India. The leading tobacco company worldwide was the British American Tobacco, generating over 34 billion U.S. dollars in net sales in 2022. With just over 31.8 billion U.S. dollars in sales, Philip Morris International was the second leader among tobacco companies around the world that year.
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