Confectionery & Snacks - Africa

Africa

Highlights

Revenue in the Confectionery & Snacks market amounts to US$50.00bn in 2024. The market is expected to grow annually by 7.25% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$38.46 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 9.93bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 6.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in Africa is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. Despite this slow growth, the market is expected to expand due to the growing population and rising disposable incomes in the region.

Customer preferences: Consumers in Africa are showing a growing preference for healthier snacking options, leading to an increase in demand for plant-based and natural snacks. This trend is driven by a desire for more nutritious and ethically-sourced options, as well as a rise in health consciousness. Additionally, there has been a shift towards snacking on-the-go, with convenience and portability being key factors in snack choices. This is influenced by the fast-paced lifestyle and urbanization in many African countries.

Trends in the market: In Africa, the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier options. This trend is driven by increasing health consciousness among consumers and a growing middle class with greater purchasing power. As a result, there is a rising demand for organic and natural snacks, as well as products with reduced sugar and fat content. This shift towards healthier snacks is expected to continue in the future, presenting opportunities for companies to innovate and cater to changing consumer preferences. Additionally, there is a growing trend of online grocery shopping in Africa, creating new distribution channels for confectionery and snack products. This trend is likely to continue as more consumers embrace e-commerce, providing new opportunities for industry stakeholders to reach a wider customer base.

Local special circumstances: In Africa, the Confectionery & Snacks market is heavily influenced by local cuisine and cultural preferences, leading to a diverse range of flavors and products. Additionally, the continent's growing middle class and urbanization have led to a rise in demand for convenience and on-the-go snacking options. However, the market is also impacted by infrastructure challenges and varying regulations across different countries, affecting distribution and production. These factors contribute to a unique market landscape in Africa, with potential for growth and innovation in the Confectionery & Snacks sector.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Africa is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. As the continent experiences overall economic growth, there is an increase in disposable income, leading to higher consumer spending on indulgent food products such as confectionery and snacks. Government policies, including trade agreements and import/export regulations, also play a significant role in shaping the market. Additionally, global trends such as the growing demand for healthier snack options and sustainability practices are also impacting the market in Africa. As consumers become more health-conscious and environmentally aware, there is a shift towards healthier and sustainable snack choices, creating new opportunities for market players in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.