Key regions: Russia, Spain, South Korea, Philippines, United States
The Yogurt Market in Africa is seeing subdued growth due to factors like limited access to technology, low health awareness among consumers, and traditional food preferences. However, the convenience and health benefits of yogurt are slowly driving growth in the region.
Customer preferences: In Africa, the yogurt market within the Dairy Products & Eggs Market is experiencing a shift towards healthier options, driven by a growing awareness of the benefits of probiotics. This trend is being influenced by cultural preferences for fermented foods and a desire for gut health, especially among younger generations. This has led to an increase in demand for lactose-free and plant-based yogurt alternatives. Additionally, the rise of urbanization and busy lifestyles has resulted in a demand for convenient and on-the-go yogurt products, such as drinkable and portable options.
Trends in the market: In Africa, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a surge in demand for probiotic yogurt products due to increasing health consciousness among consumers. Additionally, there is a growing trend of incorporating local and indigenous ingredients in yogurt, catering to the region's diverse taste preferences. This trajectory is significant for industry stakeholders as it presents opportunities for innovation and expansion into new markets. Furthermore, the rise of e-commerce platforms and digital marketing strategies in the region is expected to further boost the growth of the Yogurt Market.
Local special circumstances: In Africa, the Yogurt market is heavily influenced by cultural and dietary preferences. Many African countries have a rich tradition of dairy consumption, leading to a high demand for yogurt products. Additionally, the hot and humid climate in some regions of Africa makes yogurt an ideal choice for a refreshing and nutritious snack. On the other hand, certain regulatory challenges, such as limited access to refrigeration and packaging materials, may hinder the growth of the market in some areas. Moreover, the rising health consciousness among African consumers is driving the demand for healthier dairy alternatives, leading to the introduction of innovative and locally-sourced yogurt products.
Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Africa is influenced by macroeconomic factors such as population growth, economic stability, and government policies. Countries with a growing population and stable economies are likely to experience increased demand for dairy products, including yogurt. Additionally, government policies promoting healthy eating habits and investing in dairy production and distribution infrastructure can positively impact market growth. However, economic instability and high inflation rates may hinder the purchasing power of consumers and negatively affect market performance.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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