Fresh Fruits - Africa | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$71.58bn in 2024. The market is expected to grow annually by 9.57% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$55.07 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 22.97bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 15.2kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Africa is experiencing subdued growth, influenced by factors such as fluctuating climate conditions, varying consumer preferences, and supply chain challenges, which collectively impact the availability and pricing of essential fruit varieties.

Customer preferences: Consumers in Africa are increasingly prioritizing health and wellness, driving a heightened demand for fresh fruits as part of their dietary choices. This shift is influenced by rising awareness of nutrition, particularly among younger demographics who are more inclined to explore organic and locally sourced produce. Additionally, urbanization is changing lifestyles, with busy professionals seeking convenient, ready-to-eat fruit options. Cultural nuances also play a role, as traditional practices encourage the consumption of seasonal fruits, further shaping preferences in the market.

Trends in the market: In Africa, the Fresh Fruits Market is experiencing a surge in demand driven by health-conscious consumers who prioritize fresh produce in their diets. This trend is amplified by the increasing popularity of organic and locally sourced fruits among younger populations, who are more aware of nutrition and wellness. Urbanization is also reshaping consumption patterns, with busy professionals seeking convenient, ready-to-eat fruit products. Moreover, cultural practices that emphasize seasonal fruit consumption are influencing market dynamics, presenting opportunities and challenges for industry stakeholders to adapt and innovate in their offerings.

Local special circumstances: In Africa, the Fresh Fruits Market is shaped by diverse geographical conditions, where climate and soil types influence the variety and quality of fruits produced. Cultural traditions play a significant role, with many communities celebrating harvest festivals that highlight local fruits, fostering a strong connection between consumers and their produce. Additionally, regulatory frameworks in different countries impact import tariffs and food safety standards, affecting market accessibility. These unique local factors create both opportunities for innovation in product offerings and challenges in meeting the diverse preferences across the continent.

Underlying macroeconomic factors: The Fresh Fruits Market in Africa is influenced by macroeconomic factors such as global trade dynamics, national agricultural policies, and currency fluctuations. Countries with stable economic growth and favorable trade agreements are seeing increased exports of fresh fruits, enhancing market access and competitiveness. Furthermore, investment in agricultural infrastructure and technology is crucial for improving production efficiency and reducing post-harvest losses. Additionally, rising consumer incomes and changing dietary preferences drive demand for fresh fruits, while inflation and economic instability in some regions pose challenges, impacting affordability and access for consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.