Spreads - Pakistan | Statista Market Forecast

Revenue in the Spreads market amounts to US$504.90m in 2024. The market is expected to grow annually by 6.24% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$2.06 are generated in 2024.
In the Spreads market, volume is expected to amount to 235.10m kg by 2029. The Spreads market is expected to show a volume growth of 0.3% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 0.9kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads & Sweeteners Market in Pakistan is seeing slow growth due to factors such as low consumer awareness and limited availability of online options. Sub-markets like Jams & Marmalades, Chocolate Spreads, and Peanut Butter have potential for growth if these barriers are addressed.

Customer preferences: The Spreads & Sweeteners Market within The Food market in Pakistan is witnessing a shift towards healthier and more natural options. With a growing awareness of the health risks associated with artificial sweeteners, consumers are opting for natural alternatives like honey and maple syrup. Additionally, there has been a rise in demand for organic spreads, as consumers become more conscious of the environmental impact of their food choices. This trend is further fueled by the increasing purchasing power of the middle-class population and their preference for premium quality products.

Trends in the market: In Pakistan, there is a growing demand for healthier and more natural food products, leading to a rise in the consumption of spreads and sweeteners made from natural ingredients. This trend is driven by increasing health consciousness among consumers and a growing preference for clean label products. As a result, major players in the Spreads & Sweeteners Market are introducing new products made from natural sweeteners like honey and agave, and incorporating superfoods like chia seeds and flaxseeds into their spreads. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative product offerings to cater to changing consumer preferences.

Local special circumstances: In Pakistan, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's agricultural landscape. The majority of the population is engaged in farming and has a strong preference for locally sourced, natural products. This has led to a rise in demand for organic spreads and sweeteners, as well as a push for stricter regulations on imported products. Additionally, cultural norms and traditions play a significant role in shaping the market, with a preference for traditional, homemade spreads and sweeteners. These unique factors have created a niche market with high potential for growth and innovation.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Pakistan is greatly impacted by macroeconomic factors such as the country's economic health, fiscal policies, and global economic trends. The growth of the market is heavily influenced by the purchasing power of consumers and the overall economic stability of the country. Additionally, factors such as government regulations, trade policies, and investment in the food industry also play a significant role in shaping the market. As Pakistan's economy continues to grow and its population increases, the demand for spreads and sweeteners is expected to rise, creating new opportunities for market players. However, challenges such as inflation and fluctuations in currency exchange rates can affect the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.