Tomato Ketchup - Nepal

  • Nepal
  • Revenue in the Tomato Ketchup market amounts to US$45.58m in 2024. The market is expected to grow annually by 5.33% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$6,072m in 2024).
  • In relation to total population figures, per person revenues of US$1.54 are generated in 2024.
  • In the Tomato Ketchup market, volume is expected to amount to 28.38m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.1% in 2025.
  • The average volume per person in the Tomato Ketchup market is expected to amount to 0.9kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

 
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Analyst Opinion

The Tomato Ketchup Market in Nepal has been growing at a minimal rate, influenced by factors such as increasing competition, changing consumer preferences, and limited market size. Despite this, the market is expected to continue its slow growth due to the high demand for ketchup in Nepali cuisine.

Customer preferences:
As consumers in Nepal become more health-conscious, there is a growing demand for healthier options in the Tomato Ketchup Market. This has led to an increase in the availability of organic and low-sugar ketchup options. Additionally, as the population becomes more urbanized, there is a rise in demand for convenient and on-the-go packaging for ketchup, catering to the busy lifestyles of city dwellers. These shifts reflect a growing preference for healthier and convenient options in the Tomato Ketchup Market.

Trends in the market:
In Nepal, the Tomato Ketchup market is experiencing a surge in demand for organic and natural ketchup products, as consumers are becoming more health-conscious. This trend is also being seen in the global market, with a growing preference for clean label and healthier options. This trajectory is significant for industry stakeholders as it presents an opportunity to tap into the growing demand for healthier ketchup options. Additionally, this trend could potentially lead to increased competition in the market, as more players enter with organic and natural offerings.

Local special circumstances:
In Nepal, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is influenced by the country's diverse geography and cultural preferences. The demand for locally produced ketchup made from homegrown tomatoes is high, leading to a thriving domestic market. Additionally, the government's efforts to promote healthy eating habits have led to a surge in the use of natural and organic ingredients in ketchup production. This trend is unique to Nepal and sets it apart from other markets, creating a niche for sustainable and healthy ketchup options.

Underlying macroeconomic factors:
The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending patterns, government regulations, and global trade policies. Countries with stable economic conditions, higher disposable incomes, and a growing middle-class population are driving the demand for tomato ketchup products. Additionally, increasing urbanization and changing consumer preferences towards convenience foods are also contributing to the growth of the market. On the other hand, fluctuating prices of raw materials, trade barriers, and changing import/export regulations can hinder market growth in certain regions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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