Fresh Meat - Nepal

Nepal

Highlights

Revenue in the Fresh Meat market amounts to US$2.69bn in 2024. The market is expected to grow annually by 9.34% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$86.12 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 382.80m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 10.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Nepal has shown subdued growth due to various factors such as lack of infrastructure, low consumer awareness, and traditional consumption habits. However, the market is expected to grow as digital technologies are being adopted, health consciousness is rising, and online services provide convenience.

Customer preferences: As consumer awareness around sustainability and ethical practices continues to grow, there is a noticeable shift towards organic, grass-fed, and free-range meat in the Fresh Meat Market of the Meat Market within The Food market. This trend is driven by a desire for healthier and more environmentally friendly options. Additionally, there is a growing demand for locally sourced meat, as consumers prioritize supporting small-scale producers and reducing the carbon footprint of their food. This shift towards conscious consumption is also fueled by a desire to reconnect with traditional farming methods and support local communities.

Trends in the market: In Nepal, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards organic and locally sourced products. This trend is driven by increasing health consciousness and a desire for sustainable and ethically sourced meat. As a result, there is a rise in specialty meat shops and online meat delivery services. This trajectory is significant for industry stakeholders as it presents opportunities for differentiation and value-added products. However, it also poses challenges for traditional meat vendors who may struggle to compete. Additionally, there could be potential implications for the overall meat market, as consumers may shift towards alternative protein sources in the future.

Local special circumstances: In Nepal, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's geographical and cultural context. Due to the mountainous terrain, transportation of meat is challenging and often limited to local suppliers. Additionally, the predominantly Hindu population's religious beliefs and vegetarianism practices play a significant role in the demand for meat and the types of meat consumed. Furthermore, the regulatory environment in Nepal is relatively strict, with government restrictions on the import of foreign meat products, creating a unique market dynamic compared to other countries.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Nepal is heavily influenced by macroeconomic factors such as national economic health, trade policies, and consumer spending habits. The country's recent economic growth and increasing disposable income have led to a rise in demand for high-quality and ethically-sourced meat products. Additionally, the growing tourism industry and increased presence of international food chains have further fueled the demand for fresh meat, creating a favorable market environment for suppliers and retailers. However, challenges such as lack of infrastructure and inconsistent supply chain management can hinder market growth. As a result, the market is expected to experience steady growth in the coming years, driven by government initiatives to boost agricultural production and improve overall economic stability.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.