Meat - Nepal

  • Nepal
  • Revenue in the Meat market amounts to US$3,047.00m in 2024. The market is expected to grow annually by 9.09% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$102.80 are generated in 2024.
  • In the Meat market, volume is expected to amount to 454.90m kg by 2029. The Meat market is expected to show a volume growth of 4.2% in 2025.
  • The average volume per person in the Meat market is expected to amount to 12.9kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in Nepal has seen moderate growth due to factors such as increasing demand for fresh and processed meat, health consciousness among consumers, and the availability of meat substitutes. However, the market's growth rate remains subdued, possibly influenced by factors such as cultural preferences for a vegetarian diet and the impact of climate change on meat production.

Customer preferences:
Consumers in Nepal have shown a growing interest in locally-sourced and ethically-raised meat products, driven by a desire for more sustainable and environmentally-friendly options. This trend is also reflected in the increasing popularity of vegetarian and plant-based diets among younger generations. Additionally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a wider variety of meat products, including niche and specialty meats. These shifts in consumer preferences highlight a growing awareness and prioritization of ethical and sustainable food choices among the Nepali population.

Trends in the market:
In Nepal, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. There is a growing trend of consumers demanding locally sourced and organic meat products, leading to the emergence of small-scale, community-based farms. This trajectory is significant as it supports local economies and promotes healthier and more environmentally friendly food choices. However, it poses challenges for larger meat market players who may struggle to adapt to these changing consumer preferences. Additionally, there is a potential for increased competition in the market as more small-scale farms enter the industry.

Local special circumstances:
In Nepal, the Meat Market is heavily influenced by the country's geography and culture. The mountainous terrain and limited access to modern transportation infrastructure result in a reliance on local sources for meat products. This has led to the development of unique preservation and preparation techniques, such as smoke drying and spicing, that give Nepali meat dishes a distinct flavor profile. Additionally, religious and cultural beliefs also play a significant role in the consumption of certain meats, with a large portion of the population following Hindu and Buddhist dietary restrictions. These factors impact the availability and demand for different types of meat in the market.

Underlying macroeconomic factors:
The Meat Market within The Food market in Nepal is largely influenced by macroeconomic factors such as consumer demand, government policies, and international trade. The country's growing population and increasing disposable income have led to a rise in demand for meat products, driving market growth. However, factors such as inflation, high import tariffs, and supply chain disruptions can negatively impact market performance. Government initiatives promoting domestic production and investments in infrastructure can help improve the industry's competitiveness. Additionally, changing dietary preferences and increasing health consciousness among consumers are also influencing market trends.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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