Butter - Nepal | Statista Market Forecast

Revenue in the Butter market amounts to US$9.99m in 2024. The market is expected to grow annually by 8.19% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$0.32 are generated in 2024.
In the Butter market, volume is expected to amount to 762.10k kg by 2029. The Butter market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.02kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Nepal is experiencing minimal growth, influenced by factors such as traditional cooking practices, limited consumer awareness of butter's benefits, and competition from alternative fats and oils.

Customer preferences: In Nepal, there is a gradual shift in consumer preferences towards healthier cooking options, prompting an increased interest in butter as a source of natural fats. Younger demographics, particularly urban dwellers, are becoming more health-conscious and are exploring the nutritional benefits of butter over traditional ghee and cooking oils. Additionally, the rise of social media influencers promoting organic and artisanal butter products is fostering greater awareness. This trend is further supported by a growing emphasis on sustainability and local sourcing, aligning with cultural values of supporting local farmers.

Trends in the market: In Nepal, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards artisanal and organic butter products, driven by increasing health awareness among consumers. Urban populations, particularly the youth, are prioritizing natural fats for cooking, favoring butter over ghee and conventional oils. The influence of social media is significant, with influencers promoting the health benefits and sustainable sourcing of butter. This trend aligns with cultural values of supporting local farmers, creating opportunities for industry stakeholders to innovate and cater to a more health-conscious market.

Local special circumstances: In Nepal, the Butter Market within the Oils & Fats sector is significantly shaped by the country's diverse geography and rich dairy heritage. The rugged terrain supports a variety of dairy farming practices, fostering the production of unique regional butter types. Culturally, butter holds a special place in traditional dishes and rituals, enhancing its appeal. Additionally, regulatory support for organic farming aligns with global sustainability trends, encouraging local producers to innovate. This convergence of local practices and health consciousness fosters growth in the artisanal butter segment, attracting both domestic and international interest.

Underlying macroeconomic factors: The Butter Market in Nepal is significantly influenced by macroeconomic factors such as fluctuating dairy prices, consumer purchasing power, and evolving dietary trends. As global demand for natural and organic products rises, Nepal's butter producers are positioned to capitalize on this trend, particularly through exports. National economic health, characterized by GDP growth and inflation rates, directly impacts consumer spending on premium butter products. Additionally, government initiatives promoting dairy farming and rural development enhance local production capabilities. These factors, combined with a growing middle class seeking quality and health-conscious options, are driving the market's expansion within the Oils & Fats sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.