Home & Laundry Care - Nepal | Statista Market Forecast

Revenue in the Home & Laundry Care market in Nepal is projected to reach US$304.80m in 2024.
It is expected that the market will experience an annual growth rate of 4.82% (CAGR 2024-2029).
The largest segment in the market is Laundry Care, with a market volume of US$170.50m in 2024.
When compared globally, United States generates the highest revenue in this market, amounting to US$32bn in 2024.
In terms of per capita revenue, in Nepal generates US$9.76 per person in 2024.
Additionally, it is predicted that online sales will contribute 3.1% of the total revenue in the Home & Laundry Care market in Nepal by 2024.
In Nepal, there is a growing demand for eco-friendly home and laundry care products due to increasing environmental awareness.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Nepal is witnessing moderate growth, fueled by increasing urbanization, rising disposable incomes, and growing awareness of hygiene. Consumer preference for efficient cleaning solutions continues to shape demand across various product segments.

Customer preferences: Consumers in Nepal are increasingly prioritizing eco-friendly and sustainable home and laundry care products, reflecting a growing awareness of environmental issues and personal health. This shift is particularly prominent among younger demographics, who prefer biodegradable detergents and packaging. Additionally, urban households are gravitating towards multi-functional cleaning solutions that save time and effort, driven by busy lifestyles. The rise of e-commerce platforms has also facilitated access to a wider range of innovative products, further influencing consumer choices in this sector.

Trends in the market: In Nepal, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly and sustainable products, as consumers increasingly prioritize environmental health and personal well-being. This trend is particularly significant among younger consumers, who are opting for biodegradable detergents and sustainable packaging. At the same time, urban households are leaning towards multifunctional cleaning solutions that cater to their fast-paced lifestyles. The rise of e-commerce platforms is enhancing access to innovative products, enabling industry stakeholders to adapt their offerings and marketing strategies to meet evolving consumer preferences effectively.

Local special circumstances: In Nepal, the Home & Laundry Care market is shaped by the diverse geographical and cultural landscape, which influences consumer preferences and purchasing behaviors. The country's varied climate necessitates specific cleaning products tailored for different regions, such as moisture-resistant solutions in humid areas. Culturally, traditional methods of laundry and cleaning still hold significance, prompting brands to innovate while respecting local practices. Furthermore, regulatory frameworks promoting eco-friendly practices are encouraging manufacturers to develop sustainable products, aligning with the growing consumer demand for environmentally responsible options.

Underlying macroeconomic factors: The Home & Laundry Care market in Nepal is significantly influenced by macroeconomic factors such as economic growth, consumer spending power, and import regulations. As the country's economy gradually expands, rising disposable incomes are enabling consumers to invest in higher-quality cleaning products. Additionally, favorable fiscal policies aimed at promoting local manufacturing are encouraging brands to innovate and offer competitive pricing. Global economic trends, particularly in raw material costs and sustainability practices, also shape product offerings. Furthermore, the increasing urbanization and changing lifestyles in Nepal are driving demand for efficient and effective home care solutions, further impacting market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.