Butter - Taiwan | Statista Market Forecast

Revenue in the Butter market amounts to US$167.20m in 2024. The market is expected to grow annually by 5.21% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$6.98 are generated in 2024.
In the Butter market, volume is expected to amount to 21.65m kg by 2029. The Butter market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.72kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Taiwan is witnessing minimal growth, influenced by factors such as fluctuating dairy prices, changing consumer preferences towards plant-based alternatives, and health concerns regarding saturated fats.

Customer preferences: Consumers in Taiwan are increasingly gravitating towards plant-based alternatives, significantly impacting the butter market within the Oils & Fats sector. This shift is fueled by a growing awareness of health and environmental issues, particularly among younger demographics who prioritize sustainability and wellness. Additionally, traditional culinary practices are evolving, as modern lifestyles lead to a rise in convenience-driven food options. The demand for dairy-free and low-saturated fat products reflects these changing preferences, highlighting a cultural transition towards healthier eating habits.

Trends in the market: In Taiwan, the butter market within the Oils & Fats sector is experiencing a notable shift toward plant-based alternatives, driven by increasing consumer awareness of health and environmental concerns. This trend is particularly pronounced among younger consumers, who favor dairy-free options and low-saturated fat products that align with their sustainable lifestyle choices. As traditional cooking practices adapt to modern demands for convenience, the industry is witnessing a growing demand for innovative, ready-to-use plant-based spreads. This transformation presents significant opportunities for industry stakeholders to diversify their product offerings and capitalize on the evolving consumer preferences.

Local special circumstances: In Taiwan, the butter market within the Oils & Fats sector is significantly influenced by local dietary traditions and a strong emphasis on health consciousness. The island's unique culinary practices, which often feature rich flavors and textures, are now evolving as consumers increasingly seek alternatives that align with their health goals. Additionally, government regulations promoting sustainable agriculture and food safety further drive the shift towards plant-based options. This cultural and regulatory backdrop creates a distinct environment for market players to innovate and expand their product lines to meet the growing demand for healthier, eco-friendly spreads.

Underlying macroeconomic factors: The Butter Market within Taiwan's Oils & Fats sector is influenced by several macroeconomic factors, including global dairy price fluctuations, national economic stability, and changing consumer preferences. As global demand for dairy products rises, Taiwan faces rising import costs, which can affect local butter pricing. Nationally, economic growth and rising disposable incomes are leading consumers to prioritize high-quality, health-oriented products. Additionally, fiscal policies promoting agricultural sustainability and innovation are encouraging local producers to diversify their offerings, aligning with the increasing consumer demand for healthier and more eco-friendly butter alternatives.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.