Butter - Malawi | Statista Market Forecast

Revenue in the Butter market amounts to US$1.08m in 2024. The market is expected to grow annually by 6.54% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$0.05 are generated in 2024.
In the Butter market, volume is expected to amount to 53.42k kg by 2029. The Butter market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.00kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market in the Oils & Fats sector of The Food market in Malawi is witnessing minimal growth. This stagnation is influenced by factors such as limited consumer awareness, competition from cheaper alternatives, and fluctuating prices of raw materials.

Customer preferences: Consumers in Malawi are gradually shifting towards healthier and more sustainable food options, prompting a growing interest in organic and locally sourced butter products. This trend is influenced by an increasing awareness of nutrition and wellness, especially among urban populations. Additionally, the younger demographic is more inclined to explore gourmet and artisanal butter varieties, reflecting a desire for unique flavors and quality. As lifestyles become busier, convenience in packaging and availability also plays a crucial role in shaping consumer choices in the butter market.

Trends in the market: In Malawi, the Butter Market is experiencing a notable shift towards organic and locally sourced products, driven by increasing consumer awareness of health and nutrition. Urban populations are particularly embracing this trend, as younger consumers seek out gourmet and artisanal butter varieties for their unique flavors and high quality. Additionally, the demand for convenient packaging options is rising, reflecting the busy lifestyles of modern Malawians. These trends signify a potential transformation in the industry, encouraging stakeholders to innovate and adapt their offerings to meet evolving consumer preferences.

Local special circumstances: In Malawi, the Butter Market is uniquely influenced by the country’s agricultural landscape and cultural practices surrounding food. The prevalence of smallholder dairy farming and a strong emphasis on traditional culinary methods create a distinct preference for locally produced butter. Furthermore, regulatory support for organic farming initiatives is encouraging sustainable practices among local producers. Cultural celebrations and gatherings often highlight butter as a key ingredient, enhancing its desirability. These factors collectively shape market dynamics, fostering a growing demand for high-quality, artisanal butter products that resonate with local tastes and values.

Underlying macroeconomic factors: The Butter Market in Malawi is significantly shaped by macroeconomic factors including national economic stability, agricultural policies, and global commodity prices. As Malawi's economy gradually improves, increased disposable incomes allow consumers to prioritize high-quality, locally sourced products. Furthermore, supportive government initiatives aimed at enhancing the dairy sector bolster local production capabilities, contributing to market growth. Global demand for organic and sustainably produced dairy products also influences local producers to adopt best practices, enhancing product quality. Additionally, fluctuating global butter prices affect local market dynamics, making affordability a key consideration for consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.