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Processed Meat - Taiwan

Taiwan
  • Revenue in the Processed Meat market amounts to US$368.40m in 2024. The market is expected to grow annually by 3.93% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$42bn in 2024).
  • In relation to total population figures, per person revenues of US$15.38 are generated in 2024.
  • In the Processed Meat market, volume is expected to amount to 56.47m kg by 2029. The Processed Meat market is expected to show a volume growth of 2.8% in 2025.0.
  • The average volume per person in the Processed Meat market is expected to amount to 2.0kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Cured and prepared meat products and sausages
  • Bacon
  • Salami

Out-Of-Scope

  • Fresh meat
  • Meat-based ready-to-eat meals
  • pâté
  • Burger patties, meatball
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Processed Meat Market in Taiwan is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthier food options, stricter regulations on meat production, and the introduction of plant-based alternatives. This has led to a decline in demand for traditional processed meat products, such as Ham & Bacon, Sausages, and Cold & Roast Meat Products, as consumers seek alternatives. Additionally, the ongoing COVID-19 pandemic has also impacted the market, with disruptions in the supply chain and a shift towards home cooking.

Customer preferences:
As consumers in Taiwan become more health-conscious and environmentally aware, there is a growing trend towards plant-based and vegetarian diets. This has led to a rise in demand for alternative protein sources, such as plant-based processed meats. Additionally, with the rise of e-commerce and online grocery shopping, there has been a significant increase in the availability and variety of these products in the market. This shift towards plant-based options is also influenced by cultural beliefs and traditions that prioritize a balanced and sustainable diet.

Trends in the market:
In Taiwan, the Processed Meat Market within The Food market is experiencing a rise in demand for healthier options. Consumers are increasingly aware of the negative health effects of consuming processed meats, leading to a shift towards organic and plant-based alternatives. This trend is expected to continue, with industry stakeholders investing in research and development to meet this growing demand. Additionally, there is a growing trend of using e-commerce platforms for purchasing processed meats, providing convenience and accessibility for consumers. This trajectory signifies a shift towards a more health-conscious and technologically-driven market, with potential implications for traditional meat producers and retailers.

Local special circumstances:
In Taiwan, the Processed Meat Market within The Food market is heavily influenced by local cultural preferences and government regulations. Traditional Taiwanese cuisine favors processed meats such as cured sausages and preserved pork belly, leading to a high demand for these products in the market. Additionally, strict food safety regulations set by the government have resulted in high-quality standards for processed meats, making them a trusted choice for consumers. This has also led to the emergence of small-scale artisanal producers, catering to the demand for locally sourced and ethically produced processed meats.

Underlying macroeconomic factors:
The Processed Meat Market of the Meat Market within The Food market in Taiwan is heavily influenced by macroeconomic factors. The country's economic health, fiscal policies, and global economic trends all play significant roles in shaping the market's performance. Taiwan's strong economic growth and stable political environment have created a favorable market for processed meat products. Additionally, the increasing demand for convenience foods and the growing urban population have also contributed to the market's growth. However, strict regulations on food safety, increasing health concerns, and rising awareness about the environmental impact of meat consumption are some of the challenges that could affect the market's future growth. Furthermore, the country's aging population and the growing trend of health-conscious consumers are driving the demand for healthier and more sustainable processed meat products. Overall, the macroeconomic factors in Taiwan are creating both opportunities and challenges for the Processed Meat Market of the Meat Market within The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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